My life revolves around the usually disparate worlds of fine watchmaking and looking after equines; two universes that are so different it’s difficult to imagine how they might intersect. Yet intersect they did in the most unusual and entertaining way thanks so Antoine Preziuso and a Swiss dressage champion.
On a recent trip to Palma de Mallorca with Armin Strom, I learned just how exciting and addictive foiling a racing catamaran is as well as why sponsoring a sailing team makes financial and marketing sense for the right type of high-end watch brand.
The quintessential sports tourbillon, the Richard Mille RM 027 RN, officially debuted at the 2010 French Open on the wrist of that year’s champion, Rafael Nadal. It was specifically created to stand up to the punishment of the tennis court. Now Richard Mille introduces the RM 27-02, which is even more high-tech, mechanically resistant, and expensive than the first edition. Read on to find out why.
Young tech entrepreneur Keeran Janin’s Avantist has made a luxury wristwatch containing a piece of string from Martina Navratilova’s Wimbledon-Winning 1987 racquet, and it is an attractive proposition.
As Wimbledon 2017 gets underway, I felt the need to write about the Seiko Astron that tennis ace Novak Djokovic is currently sporting. Seiko created the SSE143 special edition model in celebration of Djokovic’s career Grand Slam, and it offers a number of fun tennis details.
During the final weekend of the America’s Cup finals in Bermuda, where Emirates Team New Zealand won the Auld Mug by defeating two-time winner Oracle Team USA, I had the chance to sit down with Ulysse Nardin’s CEO Patrik Hoffmann for a chat about 2017. Even though Ulysse Nardin’s team, Artemis Racing, had already bowed out in the semifinals of the world’s most prestigious sailing competition life seems to be smooth sailing for the brand.
As the 35th America’s Cup rolls into the final month of its third year – by the end of June 2017 the competition will finally have a winner – Bremont introduces its third set of watches styled specifically in honor of the world’s oldest international sporting trophy.
The 35th America’s Cup is well underway in Bermuda, with the high-technology event heading into the final rounds on May 26, 2017. Interestingly, all of the teams for this finals month have watch sponsors, and these even represent brands from each of the four major groups: Swatch Group, Richemont, LVMH, and Kering.
Rado was one of the principal sponsors as well as the official timer for the Porsche Tennis Grand Prix for the fifth year in a row. This premier WTA tennis tournament, which celebrated its 40th anniversary in 2017, took place at Stuttgart’s Porsche Arena late in April 2017.
Most brands celebrate or commemorate a prestigious partnership with an event like the 35th America’s Cup with just one watch, but Panerai presented an incredible number of five watches. Come with me to Bermuda, where Panerai introduces its involvement in the oldest trophied sporting even in the world.