Christian Kamp and the legendary Loïck Peyron modeling Ulysse Nardin in Bermuda; Kamp (lower wrist) is wearing the limited edition Ulysse Nardin Marine Diver Artemis Racing

America’s Cup 2017: The Final Round Gets Underway . . . And There’s A Watch Brand For Each Team In This Epochal 166-Year-Old Regatta

The 35th America’s Cup is well underway in Bermuda, with the high-technology event heading into the final rounds on May 26, 2017. Interestingly, all of the teams for this finals month have watch sponsors, and these even represent brands from each of the four major groups: Swatch Group, Richemont, LVMH, and Kering.

Laura Siegemund, winner of the 2017 Porsche Tennis Grand Prix in Stuttgart

Rado’s Match Point At The 2017 Porsche Grand Prix In Stuttgart And Maria Sharapova’s Return To Tennis

Rado was one of the principal sponsors as well as the official timer for the Porsche Tennis Grand Prix for the fifth year in a row. This premier WTA tennis tournament, which celebrated its 40th anniversary in 2017, took place at Stuttgart’s Porsche Arena late in April 2017.

Panerai Luminor 1950 Regatta Oracle Team USA 3 Days Chrono Flyback Automatic Titanio 47 mm

Panerai Sails Into The 35th America’s Cup With Oracle Team USA . . . And More

Most brands celebrate or commemorate a prestigious partnership with an event like the 35th America’s Cup with just one watch, but Panerai presented an incredible number of five watches. Come with me to Bermuda, where Panerai introduces its involvement in the oldest trophied sporting even in the world.

H2 Alinghi on the wrist of HYT CEO Gregory Dourde

You Are There: HYT, Alinghi, And The Extreme Sailing Series In Lisbon

Wind rushing through your hair. Sun kissing your face. Refreshing water beads cooling you off. Sailing can be somewhat addictive, especially in gorgeous locations like Lisbon, Portugal. But perhaps not quite as addictive as the timepieces that HYT has created to honor its sailing partner, Alinghi: the H2 and H4 Alinghi editions.

Wayde van Niekerk wearing the Richard Mille RM 27-02 Rafael Nadal on his right wrist (photo courtesy Matteo Pittini)

Olympic Gold Medalist And Richard Mille Ambassador Wayde Van Niekerk Talks Watches And Competition

Wayde van Niekerk had barely had time to catch his breath since his astounding Olympic win and new world record in the 400-meter race at the Olympic Games in Rio de Janeiro. Soon after the Olympics, van Niekerk found himself in Paris on a beautiful early fall day with Richard Mille . . . and me.

A member of Oracle Team USA wearing the Bremont Regatta OTUSA model (photo courtesy Sam Greenfield)

You Are There: Louis Vuitton America’s Cup World Series In Toulon With Official Timer Bremont

Bremont kindly invited me to spend the Louis Vuitton America’s Cup World Series race weekend in Toulon. We could hardly have gotten a better weekend for it and I got to wear the attractive and functional new Regatta AC model Bremont made in honor of the America’s Cup.

Rebellion T-1000 on the wrist of case designer Eric Giroud, who was handing it here for the first time

The Rebellion T-1000: Endurance Racing On The Wrist

Rebellion captures all the racing experience of its endurance teams and puts it into its watches. The T-1000 is a perfect example: a chain-driven behemoth of a wristwatch with six spring barrels providing more than 1,000 hours of power. The watch is a technical spectacle and the time-display rollers in the center of the watch grab your attention.

Michael Phelps’s personal Omega Seamaster Planet Ocean 600M Master Chronometer Chronograph as photographed in Rio de Janeiro during the 2016 Olympic Games

The Omega Watches Of Michael Phelps, The Most Successful Olympian. Ever.

American swimmer Michael Phelps is the most decorated Olympian in history, now having won 23 gold medals. In addition, he is an Omega ambassador and has been since 2004, a longstanding partnership. What watches did he wear during the 2016 Olympic Games in Rio de Janeiro? You can find out here.

Wayde van Niekerk wearing a Richard Mille as he wins and sets a new world record in the 400 meter final at Rio 2016

Richard Mille On 4 Athletes’ Wrists At The 2016 Rio Olympics

As a sports fan, I have been keeping track of what’s going on at the 2016 Olympic Games in Rio de Janeiro. What has really caught my eye thus far is the fact that there have been four athletes wearing a wristwatch while competing in their various events . . . and all four are wearing Richard Mille timepieces.

Alexia Masseron (far right),“Mademoiselle Diane par Longines,” most elegantly matched her outfit to the steel-and-diamonds Longines DolceVita she received; Eddie Peng and jury president former Miss France Sophie Thalmann awarded it to her

You Are There: The 167th Prix De Diane Longines In Chantilly, France

Horse racing is really about elegance – the way the animals move as they gallop, the dressed up day out for the spectators, and of course the hats. For many at Chantilly, the day is more about fashion in the grandstands than the jockeys and fillies giving it their all on the track.