Caroline Wozniacki playing at Wimbledon

Rolex And Wimbledon: A Match Made In Traditional (Tennis) Heaven

“It’s wonderful that Rolex and Wimbledon have been partners for so long,” says Roger Federer, the greatest tennis player of all time and a Rolex ambassador. “They are both the perfect embodiment of grace and excellence.” Rolex And Wimbledon: there are few brands that fit so well together, emulating each other in a way – though a fully unplanned way – with their staunch holds on traditionalism and domination of their respective fields. Since 1978 they have transcended social, cultural, language, and even ideological barriers together.

Rolex Oyster Perpetual Explorer on Wimbledon-colors NATO strap at Wimbledon

Ace: A Rolex Explorer, Wimbledon, And The Maurice De Mauriac Lawn Tennis NATO Strap

Fans attending Wimbledon are ardent about the most important tennis tournament on earth. But aside from wearing a boring old tennis shirt – Wimbledon only allows white tennis clothes on court – how can you display your passionate spirit for others to see and engage with? A Wimbledon-themed NATO strap on a Rolex might be just perfect.

The Carrera Panamericana Begat The TAG Heuer Carrera

I thought that the Mille Miglia was absolutely crazy and was amazed that an event like that could be held at all. Only in Italy . . . or so I thought until recently when I learnt more about the insane Carrera Panamericana.

The now iconic TAG Heuer Monaco

Watchspotting At The 24 Hours Of Le Mans 2015 Starring Chopard, Rolex, TAG Heuer, Rebellion, And Franck Muller

The 24 Hours of Le Mans endurance race is legendary among motorsports enthusiasts, and I was overjoyed to have been Chopard’s guest during what is for many the most famous motorsport race in the world. At this year’s event I counted a great number of watch brands in attendance in some way including Rolex, Chopard, TAG Heuer, Rebellion, and Franck Muller.

The Chopard Superfast on the wrist of rookie race winner Nico Hülkenberg

Porsche Wins 24 Hours Of Le Mans 2015 And Chopard Presents Superfast Chrono Porsche 919 Jacky Ickx Edition

Chopard co-president Karl-Friedrich Scheufele loves Porsche. “We are one of the rare watch brands with a genuine connection to cars,” Scheufele sums up the ultra-successful weekend of the 24 Hours of Le Mans during which Chopard’s partner Porsche added to its mythos by winning the race a seventeenth time. “Not every brand can say that.”

Longines Conquest Classic Moonphase in a nest of tennis balls

Heartbeat: Longines Conquest Classic Moonphase And Arnaud Clément At Roland Garros 2015

Every year since 2008, Longines has staged an exhibition match during Roland Garros featuring current and former professional tennis greats to play with the finalists of the Future Aces tournament. This year, the thirteen-year-old finalists, Xiaofei Wang and Jack Pinnington-Jones, had the pleasure of playing with French Davis Cup captain Arnaud Clément and 2007 Wimbledon doubles champion Michaël Llodra in an entertaining matchup of fake grunts and tricky hot dog shots.

Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

Richard Mille RM027-02 RN in its natural habitat: on Rafael Nadal's wrist

Richard Mille RM 27-02 For Rafael Nadal: The Quintessential Sports Tourbillon

The quintessential sports tourbillon, the Richard Mille RM 027 RN, officially debuted at the 2010 French Open on the wrist of that year’s champion, Rafael Nadal. It was specifically created to stand up to the punishment of the tennis court. Now Richard Mille introduces the RM 27-02, which is even more high-tech, mechanically resistant, and expensive than the first edition. Read on to find out why.

Artemis Racing in action

Ulysse Nardin’s First Sponsorship: Artemis Racing, Iain Percy, And The America’s Cup

Ulysse Nardin founded his company on the precision required for marine chronometers. So supporting a challenger for the 35th America’s Cup as its official partner more than makes sense, and supporting Artemis Racing makes the most sense of all.

Richard Mille RM-07-01 (photo courtesy Alice Keehn)

Richard Mille And Diana Luna: Feminine Power And The RM 007

Follow us on a day spent with professional golfer and Richard Mille ambassador Diana Luna at the Ladies Lacoste Open de France. The picturesquely-situated Chantaco Golf Club near Biarritz, France, set the sunny scene for golf, watches, and champagne: the perfect environment for Richard Mille timepieces such as the RM 007, the brand-new RM 07-01 and the RM 016.