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31

Complete List And Photos Of All Pre-Selected Watches In The 2015 Grand Prix d’Horlogerie de Genève

The Grand Prix d’Horlogerie de Genève (GPHG) has just published the list of 2015’s pre-selected watches in the run-up to the big red carpet event in Geneva on October 29. The pre-selected watches will go on a world tour that includes stops in Hong Kong, Seoul, Dubai, Geneva, and London in October and November. But enough preamble, let’s have a look at the watches that are now in serious contention to take home big prizes this year.

33

Exclusive: The Giulio Papi No. 1 Pocket Watch

Sometimes persistence pays off. After a few well-placed questions, the shopkeeper brought out a relatively innocent looking skeletonized pocket watch. With a wry smile, he suggested that the buyer take a look at the tiny lug, leaving my friend flabbergasted. “G.N. Papi No.1” is a clear reference to Giulio Papi. The legendary watch industry figure who leads Audemars Piguet Renaud & Papi and now my friend has stumbled across what could be his very first timepiece from 1984.

34

My Wife, The Watch Collector

For Quill & Pad’s themed “Ladies’ Week” in my role as resident collector, my thoughts turned immediately to that other collector in my life: my charming wife. MrsG is perhaps most enthusiastic about her collection of Southwestern Native American arts and jewelry, but let’s get started with a look at her interesting watches, which include excellent examples from Jaeger-LeCoultre, Blancpain, Alain Silberstein, Audemars Piguet, and more.

35

The 2002 Audemars Piguet Royal Oak Concept Watch Is One Of The First “Superwatches.” Plus Return Of Its Designer, Claude Emmenegger

When Audemars Piguet celebrated the thirtieth anniversary of the Royal Oak in 2002, it did so by presenting its first concept watch, which was one of the first “superwatches” of the modern era. For a traditional brand like Audemars Piguet to come out with a wild watch like this was far more than just novel. It was downright audacious!

36

Baselworld Vs. Art Basel: A Look Between The 2015 Fairs

I have been involved in the watch world for 26 years; my first visit to Baselworld was in 1991. The massive fair halls have undergone two major reconstructive changes during this long period, in addition to several smaller updates. The last major reconstruction was finished in 2013. In no way, though, was I prepared for how the complex looks and feels when Art Basel is on compared to how I know it during the hustle and bustle of Baselworld.

37

Art Basel 2015: Synchronicity And Resonance Characterize Audemars Piguet Installation With Robin Meier

“It’s a tent,” Audemars Piguet CEO François-Henry Bennahmias jokingly explained during Art Basel at the opening of Robin Meier’s installation “Synchronicity,” pointing to the large, soft structure barely discernible behind him in the dark room. It did indeed look like a tent. A tent encompassing the most unusual type of art installation I had ever seen. Welcome to the world of synchronous firefly flashes and grasshopper chirps in the name of art.

38

The Collector’s View: Tattooist Mo Coppoletta On Watches

“Whether collecting art or watches, when I fall in love with something, then I need to understand, I need to research deeply,” Mo Coppeletta explains. “You may have taste, but if that isn’t backed up with knowledge then it is superficial.” Coppoletta was wearing an Audemars Piguet Royal Oak Perpetual Calendar Skeleton. “It’s my summer watch,” he commented. What else does he own and how did he get into collecting watches?

39

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

40

You Are There: San Francisco Collector Master Class With Audemars Piguet

Audemars Piguet in collaboration with WENY (Watch Enthusiasts of New York) hosted an event in San Francisco that had it all: a watchmaking master class, in-depth talks with the brand’s historian while perusing a few vintage beauties, checking out some of the current collection, a whiskey tasting, and time spent with one of the brand’s ambassadors: the iconic golfer Nick Faldo.