The courtesy Porsche at Chopard's Hôtel De Vendôme in Paris

Hôtel de Vendôme In The Heart Of Paris: Now Owned By Chopard

I recently had the chance to spend two nights at the Hôtel de Vendôme, which is situated as the gateway to Paris’ swankiest shopping square: Place Vendôme. I stayed there as a guest of Chopard on the way to Le Mans, and this is when I learned a very interesting fact: the beautifully appointed hotel housed within an eighteenth-century mansion now belongs to the Swiss brand.

Chopard Mille Miglia Jacky Ickx Edition No. 4

6 Chopard Watches Dedicated To Legendary Racecar Driver Jacky Ickx

Jacky Ickx and Chopard co-president Karl-Friedirch Scheufele have been friends for 27 years. In 1989 Scheufele and Ickx drove the Mille Miglia together. “We got to know each other there. He turned up and said, ‘Well, I have no intention of driving. You’re driving; I’m going to watch the scenery’,” Scheufele recently laughed. It is such shared events in addition to the legendary race car driver’s achievements that have inspired Chopard to continue to dedicate timepieces to Ickx, honoring a man who can certainly be called one of the world’s very best drivers.

TAG Heuer Monaco at the 2015 Goodwood Festival of Speed

The Goodwood Festival Of Speed 2015: A Celebration Of Cars, Watches, And Beauty

The Goodwood Festival of Speed is an automotive pilgrimage; it is to cars what Glastonbury is to music. My father and I have often made the journey from our respective homes in Sussex and Oxfordshire to meet on the Friday, the opening day of the festival, to see the amazing spectacle that takes place at this hill climb. And, of course, what watches did I see at the event?

Type 21 by Dodane 1857 is entered in the chronograph category of the 2015 International Timing Competition

2015 International Chronometry Competition Now Underway, But Does Anyone Care?

International timing competitions used to be the Formula 1 of watchmaking, and the watchmakers who prepared the high-precision (pocket) watches were treated like Formula 1 drivers. And that shouldn’t be surprising because until recently, the primary raison d’être of a timepiece was to tell the time. To tell THE time, not the approximate time. An error of 30 seconds day isn’t much . . . until you miss your train by 10 seconds.

The now iconic TAG Heuer Monaco

Watchspotting At The 24 Hours Of Le Mans 2015 Starring Chopard, Rolex, TAG Heuer, Rebellion, And Franck Muller

The 24 Hours of Le Mans endurance race is legendary among motorsports enthusiasts, and I was overjoyed to have been Chopard’s guest during what is for many the most famous motorsport race in the world. At this year’s event I counted a great number of watch brands in attendance in some way including Rolex, Chopard, TAG Heuer, Rebellion, and Franck Muller.

The Chopard Superfast on the wrist of rookie race winner Nico Hülkenberg

Porsche Wins 24 Hours Of Le Mans 2015 And Chopard Presents Superfast Chrono Porsche 919 Jacky Ickx Edition

Chopard co-president Karl-Friedrich Scheufele loves Porsche. “We are one of the rare watch brands with a genuine connection to cars,” Scheufele sums up the ultra-successful weekend of the 24 Hours of Le Mans during which Chopard’s partner Porsche added to its mythos by winning the race a seventeenth time. “Not every brand can say that.”

The Romain Jerome Batman DNA shines the bat signal at night

Lighting Up With Lume At Baselworld 2015. Warning: Sunglasses Advised!

The bright spotlights of Baselworld 2015 lit up a plethora of eye-catching watches of every shape, color, and complication. However, it was only when the lights were turned down or off that a few of the timepieces showed that their dark sides were actually quite bright. Here are a few of the best lume-outfitted watches from Baselworld 2015 from Patek Philippe, Romain Jerome, Chopard, Valbray, Bell & Ross, Bulgari, and Glashütte Original.

Petite Aiguille Pre-Selected Watches: Round Table Discussion Of The Grand Prix d’Horlogerie de Genève 2014

The Petite Aiguille category is for watches under 8,000 Swiss francs (approx $8,500). The contenders are Bell & Ross BR03-92 Ceramic Black Matte, Chopard Grand Prix de Monaco Historique Chrono, Montblanc Meisterstück Heritage Moonphase, Seiko Grand Seiko Hi-Beat 36,000 GMT, TAG Heuer Carrera Calibre 1887 Chronographe “Racing,” and the Zenith El Primero Synopsis.

Jewellery Pre-Selected Watches: Round Table Discussion Of The Grand Prix d’Horlogerie de Genève 2014

According to the GPHG’s rules, these are watches demonstrating exceptional mastery of the art of jewelry and gemsetting, which is also distinguished by the choice of stones. The contendors are: Bulgari’s Diva High Jewellery Emeralds, Lion Mosaique by Chanel, Green Carpet Collection Watch by Chopard, Graff’s Multi-Colored Butterfly watch, the Ultimate Emerald Signature by Harry Winston and Arceau Temari by Hermès.

Chronograph Pre-Selected Watches: Round Table Discussion Of The Grand Prix d’Horlogerie de Genève 2014

Our panel picks their favorite chronographs from those pre-selected in the 2014 Grand Prix d’Horlogerie de Genève. There is a very strong line-up of chronographs this year: Montblanc TimeWalker 100 Omega Speedmaster Dark Side of the Moon, Chopard L.U.C. 1963, Tudor Fastrider Black Shield, Zenith El Primero 410 and the De Bethune DB29 Maxichrono Tourbillon.