IWC on the Mr Porter internet sales platform

Bricks And Clicks, Bricks Or Clicks, Just Clicks? There’s A Watch Retail Tsunami Coming, But How, What, When . . . And Why?

Over the last couple of years, and even over the last few weeks, there have been ripples in the watch retailing universe – a trickle of initiatives that may (or may not) quickly turn into a flood. Are brands and/or groups finally ready to take the plunge and fully commit to embracing internet sales?

Jaeger-LeCoultre Reverso Classique on the wrist

Why I Bought My Wife An Engraved Reverso Classique (Archive)

This is a family affair: a story of my wife Brigitte, her horse Gucci, my father Neil, and an engraved Jaeger-LeCoultre Reverso Classique. And this is a good example of how and why you might want to commission a work of art on the back of a Reverso. Or not.

You Want One, Don’t You?

Why I Bought It: A. Lange & Söhne Double Split (Archive)

GaryG provides us with a look at why he bought the A. Lange & Söhne Double Split even though he already owned the brand’s Datograph. The Double Split watch is the world’s only double rattrapante capable of both split-second and split-minute interval timing.

Blackened Rolex Explorer II

Why I Pimped My Rolex (Archive)

The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

Beautiful, precise, and robust: multi-feather retrograde time indication, Fabergé Lady Compliquée

You Are There: Visiting Watchmakers With Heart At Jean-Marc Wiederrecht’s Agenhor

In January 2017, three of our “watch gang” had the particular pleasure of visiting Agenhor, the horological design and assembly shop led by Jean-Marc Wiederrecht, which has been behind some of the most innovative watches of recent years. Here are a few of the things that we saw and learned.

Rolex Sea-Dweller 43mm

5 Reasons I’ve Never Owned A Rolex, But . . . There’s A “But”

I have never owned a Rolex – despite the fact that I’m a big watch nut – and here’s why. Firstly, though, I should make it clear that I haven’t got anything at all against Rolex. The brand makes great watches . . . but.

You know you’re a watch guy if . . . at a restaurant you photograph everyone's watches but not the food

You Know You’re A Watch Guy Or Gal If . . . (Archive)

Horophiles are pretty unique people and we have some pretty unique traits and habits.
In the theme of Jeff Foxworthy and his “you might be a redneck if” routine, I’d like to poke a little fun at our WIS brothers and sisters as well as ourselves. So without further ado, you know you’re a watch guy if . . .

Uncut diamonds

Controversy Or Not? Synthetic Vs. Natural Diamonds In Watchmaking (Video)

In April 2017 a symposium with the title “Synthetic Diamonds: Are Watchmaking and Jewelry in Danger?” took place in Geneva whose aim was to explain the indubitable reality of the arrival of synthetic diamonds in the world of watchmaking and demonstrate how it is possible to differentiate natural from lab-grown stones. Discover here what sort of challenges and impact on the industry this topic could have.

A. Lange & Söhne Double Split after refurbishment

Why You Can’t Afford To Buy Your Watch If You Can’t Afford To Break It (Archive)

My first rule when it comes to collecting is to avoid setting too many exclusionary rules. If, however, I force myself to set criteria for what constitutes collecting to me, I keep coming back to passion and enjoyment. Nevertheless, there are lots of “safe queens” in the watch world. Yes, I’m looking at you, Mr. “Triple Sealed In Its Own Original Geneva Air And Never Wound Let Alone Chimed Patek Minute Repeater.”

Deep dimensionality: the author’s Romain Gauthier Logical One and Greubel Forsey Invention Piece 1 side by side

Why If Ultra-Expensive Watches Were 90% Cheaper You Would Probably Lose Interest

Imagine you wake up tomorrow and that in-your-wildest-dreams watch now only costs 10 percent of what it did yesterday. Admittedly that’s still very expensive, but now it’s within reach. You might have to tighten your belt for a while, but you can now own that fantasy watch you have long dreamed of. My bet is that you will not be happy for long, and here’s why.