Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate here a few adverts that work for me and hopefully for you too.
A Nobel prize laureate wrote in 1964 that, “The times they are a-changin’.”
It is now 2017, and the locus of the changes in the horological world is a company known as Compagnie Financière Richemont SA. And there are a lot of changes.
In an interesting turn of events in 2017, IWC not only goes back to the original round (though updated) Da Vinci case, the brand also puts the emphasis squarely on women.
In honor of the upcoming 27th edition of the Salon International de la Haute Horlogerie (SIHH), which opens its doors on January 16, 2017, we present you with an overview of 35 new models that have already been revealed – at least electronically.
When vintage-inspired watches are designed, the result can be a timepiece that looks removed from its history and context and feels lacking in substance. Not so with the IWC Hand-Wound Eight Days 75th Anniversary edition, which is a subtle mix of original styling and accurate sizing combined with improvements that don’t detract from the soul of the watch.
One of the most tempting propositions within the Mercedes-Benz lineup has always been the AMG version of the C-Class, and the new Mercedes-AMG C 63 S Coupé is now what I would call the perfect Teutonic muscle car. It will make you smile from ear to ear as you thunder up a mountain road with its aphrodisiac of a V8 engine.
It’s already been six consecutive years that I’ve had the delightful experience of going through SIHH week with several of my closest friends. Our closing discussions centered around four questions, which were focused more tightly on SIHH itself this year due to the inclusion of nine independent watchmakers: what watch did you think was best of show at SIHH? What was the worst watch of the show? What watch displayed at the show would you buy if money were no object? What watch did you see on display that would you buy with your own money?
In this age of digital information, watch companies try to get ahead of the competition by releasing news on their new timepieces ahead of the big watch fairs. The 2016 edition is no different, and in honor of the upcoming 26th edition of the Salon International de la Haute Horlogerie (SIHH), we present you with an overview of some of the new models that have already been revealed, including timepieces by Jaeger-LeCoultre, Richard Mille, Piaget, Montblanc, MB&F, H. Moser & Cie, HYT, and Roger Dubuis.
Watches & Wonders, inaugurated three years ago as an Asian version of the SIHH, has evolved into an important horological exhibition for local press and watch aficionados thanks to its strategic location in Hong Kong. Here we bring you an overview of 12 interesting timepieces launched at this prestigious fair.
A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.