According to a recent interview with CEO Jérôme Lambert at the company’s Hamburg headquarters, Montblanc’s watch business is humming along swimmingly. And an interesting statistic is that women constitute about 35 percent of the clients of this brand. Thus, it stands to perfect reason that the luxury brand boasting two Swiss factories producing elegant wristwatches would not forget women in its campaign to “share its passion for fine watchmaking.”
Surprisingly, Montblanc has entered the 2014 edition of the Grand Prix d’Horlogerie de Genève (GPHG). I say surprisingly because I know that Jérôme Lambert is not fond of “beauty contests.” Montblanc’s SIHH 2014 offerings were thoroughly exciting and Lambert came across like a miracle worker to me. In the short year he has been in charge, the collection now boasts clear divisions into three main pillars, the top of the line obviously remaining Villeret.
This year’s SIHH is full of complicated revelations. And, even more surprisingly, we have found at least five perpetual calendars at the fair, all of which are very different in approach, design and even price.