“It’s wonderful that Rolex and Wimbledon have been partners for so long,” says Roger Federer, the greatest tennis player of all time and a Rolex ambassador. “They are both the perfect embodiment of grace and excellence.” Rolex And Wimbledon: there are few brands that fit so well together, emulating each other in a way – though a fully unplanned way – with their staunch holds on traditionalism and domination of their respective fields. Since 1978 they have transcended social, cultural, language, and even ideological barriers together.
Fans attending Wimbledon are ardent about the most important tennis tournament on earth. But aside from wearing a boring old tennis shirt – Wimbledon only allows white tennis clothes on court – how can you display your passionate spirit for others to see and engage with? A Wimbledon-themed NATO strap on a Rolex might be just perfect.
The 24 Hours of Le Mans endurance race is legendary among motorsports enthusiasts, and I was overjoyed to have been Chopard’s guest during what is for many the most famous motorsport race in the world. At this year’s event I counted a great number of watch brands in attendance in some way including Rolex, Chopard, TAG Heuer, Rebellion, and Franck Muller.
A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.
The very solid and spacious tent on the grounds of the La Reserve hotel in Geneva on May 10, 2015 turned out to be a very special time and place as the world’s most prestigious watches went under the hammer for the inaugural Phillips Watches auction in association with Bacs & Russo. Let’s have a look at how a few of the most interesteing pieces did at this premier event, which was presided over by auction guru Aurel Bacs.
Phillips’ inaugural watch auctions were held on May 9 and May 10, 2015. A relative newcomer to the world of highly collectible timepieces, its partnership with the highly experienced Bacs & Russo team has led to an amazing array of watches on offer. However, I wasn’t really sure what to expect when I was asked to preview a selection of the stunning timepieces featuring in The Geneva Watch Auction: One. What I found took my breath away.
Rolex had a very interesting Baselworld that included updates of many much-loved standards, in particular a very handsome facelift for the Yacht-Master, and – almost unbelievably – springtime coloring on the dials of the new Oyster Perpetuals. Funky colors! That’s what hit us squarely in the eye when regarding both the new Oyster Perpetual and the Datejust Pearlmaster 39 models.
The collector community has christened vintage Rolex models with a great many nicknames. One of these is the “rail” dial. While the exact origins of the word “rail” are not clear, this name is used for Rolex dials on which the letter C within the two lines stating “superlative chronometer” and “officially certified” line up as straight as train tracks. Have a look at an Oyster Perpetual Sea-Dweller, a watch water-resistant to a depth of 610 meters (2,000 feet), with a “rare” rail dial.
Rolex is decidedly famous for its sports watches. Despite that, there are watch fans – and Rolex fans – who prefer a dressier style of timepiece on their wrists. And for them, Rolex has the Cellini line, the first of which was released in 1928.
You may be familiar with the old Christmas diddy “The Twelve Days Of Christmas.” Let me sing you the final verse of this song, including what my true love gave to me on the twelfth and final day, in horological terms…