Alec Monopoly Joins The TAG Heuer Universe:  A (Street) Artist In Swiss Residence

Alec Monopoly was announced as a new collaboration for TAG Heuer in its art & music universe. Now, opinions have been divided on the cooperation with the famous graffiti artist so let’s take a closer look at what makes this particular collaboration a potential turning point in the modern history of TAG Heuer.

What We Liked And What We Didn’t At The 2016 Grand Prix d’Horlogerie de Genève

The Quill & Pad panel reflects on watchmaking’s biggest night: the Grand Prix d’Horlogerie de Genève, often described as the Oscars of watchmaking. In this segment, we chat about what we liked and what we didn’t like, which watches won and why we think they did.

We also express a bit of dismay at times.

Pre-selected Sport watches in the 2016 GPHG

Unanimous Predictions In The Sports Category Of The 2016 Grand Prix d’Horlogerie de Genève

Quill & Pad’s early 2016 Grand Prix d’Horlogerie de Genève predictions in which the team picks favorites and explains why. In contention this year are the Tudor Black Bay Dark, the Eberhard & Co. Scafograf 300, Montblanc’s TimeWalker ExoTourbillon Minute Chronograph Limited Edition, the TAG Heuer Heuer Monza Chronograph, Ressence’s Type 5b, and the Ulysse Nardin Grand Deck Marine Tourbillon.

Apple watch by Hermés

Thoughts On The Development Of The Smartwatch Market And Its Effect On Haute Horlogerie

If Apple sold 10 to 12 million smartwatches in its first year, as estimates show it has, the revenues generated would be around $4 to $5 billion. This figure comes close to Rolex’s revenue, the number one watchmaker in the world! Does this make Apple one of the biggest watchmakers in the world? Not quite.

1994 George Daniels co-axial four-minute tourbillon with Daniel's compact chronograph mechanism

Inside A Second: Chronograph Exhibition Featuring Many Of The Most Important Chronographs Ever Made

Among the many highlights of SalonQP 2015 was the “Inside a Second” exhibition of chronographs presented in partnership with the Foundation de la Haute Horlogerie. The exhibition included the George Daniels co-axial four-minute tourbillon with Daniels’ compact chronograph mechanism. And that would have been enough chronograph for me all by itself, but there were many more highlights.

TAG Heuer Monaco at the 2015 Goodwood Festival of Speed

The Goodwood Festival Of Speed 2015: A Celebration Of Cars, Watches, And Beauty

The Goodwood Festival of Speed is an automotive pilgrimage; it is to cars what Glastonbury is to music. My father and I have often made the journey from our respective homes in Sussex and Oxfordshire to meet on the Friday, the opening day of the festival, to see the amazing spectacle that takes place at this hill climb. And, of course, what watches did I see at the event?

The Carrera Panamericana Begat The TAG Heuer Carrera

I thought that the Mille Miglia was absolutely crazy and was amazed that an event like that could be held at all. Only in Italy . . . or so I thought until recently when I learnt more about the insane Carrera Panamericana.

The now iconic TAG Heuer Monaco

Watchspotting At The 24 Hours Of Le Mans 2015 Starring Chopard, Rolex, TAG Heuer, Rebellion, And Franck Muller

The 24 Hours of Le Mans endurance race is legendary among motorsports enthusiasts, and I was overjoyed to have been Chopard’s guest during what is for many the most famous motorsport race in the world. At this year’s event I counted a great number of watch brands in attendance in some way including Rolex, Chopard, TAG Heuer, Rebellion, and Franck Muller.

Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

Tag Heuer Mikrogirder

Jean-Claude Biver Restructures LVMH Watch Brands; TAG Heuer CEO Stéphane Linder Resigns. Coincidence?

On December 11, 2014, TAG Heuer CEO Stéphane Linder announced the resignation of his position after only 18 months at the post. Having been at TAG Heuer for 21 years, Linder was elevated to his current position after previous CEO Jean-Christophe Babin relocated to sibling brand Bulgari. What is the master strategy behind this and other moves at LVMH as orchestrated by Jean-Claude Biver?