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1

Why I Pimped My Rolex (Archive)

The watch nerd that WWMT is, he rarely immediately wears his new watches; he likes to put them aside for a few days and let the anticipation grow. But when the day finally came that it was time to wear his new Rolex, he took it out of the box and proudly put it on his wrist. And then horror struck. He didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

2

Is Independent Creative Horology Dead? WMMT Thinks It Was Until 1998 And . . . (Archive)

In the early 1990s, WMMT was facing the same dilemma as today: modern or vintage? Problem was that modern watches actually all looked vintage, right down to the sizes. There was something lacking. Enter Vianney Halter in 1998 with the Antiqua Perpetual. And then what happened next: the birth of ICH (“Independent Creative Horology”).

3

Why You Shouldn’t Get Your Better Half Interested In Watches (Archive)

“What, another watch?” she almost screamed in disbelief no sooner than WMMT had opened the front door to his little love nest. Rewind to last week. Hehad been looking for a Roger Smith Series 1 for some time now, and Jones, his watch dealer, happened to finally locate one. WMMT thought that he had played it pretty safe, so he really don’t know how she could have noticed. But what happened next changed the rest of his life.

4

How Do You Top The Sensational De Bethune DB28 Maxichrono? By Customizing It, Of Course

I love watches made by small independent artisans because they fully embody the vision of their makers, who have put blood, sweat, and tears into creating them. Among the independent brands, De Bethune is most probably my favorite. In fact, no probably about it: De Bethune is my favorite. After close to a year of thought, I finally approached the De Bethune team to discuss a customized Maxichrono. Here’s how it played out.

5

6 Ways To Spot A Fake Watch, Even If You Don’t Know How To Spot A Fake Watch (Archive)

One evening while we were sipping away at his ex-wife’s stock of 1945 Pétrus, my buddy Slippery Steve and I contemplated a few of the essential questions in life, the kind that rarely find a real answer. Where do I come from? Is there life after death? Can I wear brown shoes after 6:00 PM? Is my Audemars Piguet a fake? Following on that conversation, Slippery Steve and I offer you six easy ways to recognize if your watch is fake. No prior knowledge needed and entertaining photography guaranteed!

6

Why I Pimped My Rolex (Archive)

The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

7

6 Ways To Spot A Fake Watch, Even If You Don’t Know How To Spot A Fake Watch (Archive)

One evening while we were sipping away at his ex-wife’s stock of 1945 Pétrus, my buddy Slippery Steve and I contemplated a few of the essential questions in life, the kind that rarely find a real answer. Where do I come from? Is there life after death? Can I wear brown shoes after 6:00 PM? Is my Audemars Piguet a fake? Following on that conversation, Slippery Steve and I offer you six easy ways to recognize if your watch is fake.

8

Why I Pimped My Rolex

The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

9

On The Pitfalls, Downfalls, And Upfalls Of Internet Gurus

In the early days of TimeZone and ThePurists when you posted a question you had to wait a few days for an answer you. And that answer was often detailed and knowledgeable. Then came the guys who had no idea what a free-sprung balance was, but posted ten times a day or more with content that included calling watchmakers and CEOs by their first names. Today, we would probably describe all of these categories of forum posters as internet gurus. The problem being, most are just using up bandwidth.