Art In Time: Monaco’s Latest Greatest Place To Buy Watches – And The Best Place In Town For Independents
Chopard co-president Karl-Friedrich Scheufele had an opportunity for a retail space in Monaco and had the choice of making another Chopard boutique – which he really didn’t need – or not keeping the space (which was too good to pass on). The third idea idea was to create a multi-brand environment, but Art in Time turned into much more than that: it is an unusual space for unusually creative high-end watchmaking.