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The Red Dot is inarguably the most important and widely recognized of all design awards. Until the 2015 edition of the competition, there was no dedicated watch category. That changed and now the prestigious German prize counts a three-man jury dedicated exclusively to watches. Elizabeth Doerr takes a look at this year’s crop of Red Dot prize winners in the watch category.
Customizing high-end automobiles, clothing, jewelry – and even whisky – have all been around for a while. But creating your very own watch to your design specifications was once only for those willing to pay the price. Not any more. Chris Malburg explains what he learned from the experts and how he customized his first watch.
Armin Strom is an independent Swiss manufacture celebrating ten years of its modern incarnation. The brand’s second life, if you will, came about thanks to two childhood friends, Serge Michel and Claude Greisler.
Armin Strom is one of the smallest complete watch manufactures in Switzerland and for nearly 10 years has introduced about one new movement per year, including a tourbillon in 2012 and the most recent highlight, the Mirrored Force Resonance, a true technical tour de force. Take a video tour through the factory right here.
The Armin Strom Mirrored Force Resonance Fire has captivated everybody with the mesmerizing appearance of its twin balances and the unusual, long, sinuous, grey spring gently oscillating along the middle of the watch. ‘The Horological Journal’ editor and watchmaker Justin Koullapis asks the question, “Does it live up to the hyperbole?”
Martin Green thinks that the only downside of the Armin Strom Orbit was that it launched as a limited edition of just 25 pieces, which are already sold out. More will follow, and that is at least some good news as he declares the Orbit the best watch with a date complication currently available.
The new Armin Strom Mirrored Force Resonance First Edition is what some might call a reboot of the collection. But Joshua Munchow looks at it more as a rebirth. The new release has a high percent of shared “DNA” with the original Mirrored Force Resonance, but it is obviously made for a new era.
Gravity Equal Force marks the official beginning of a new direction at Armin Strom: with its advent the brand also launched a new collection, System 78, which builds an entry-level core on innovation and a more refined design sensibility. After the stunning success of the introductory stainless steel model, Armin Strom now offers the Gravity Equal Force in a luxurious and classic pink gold combined with black dial elements.
Armin Strom introduced the latest version of its masterful Resonance line at the 2019 edition of the SIHH: the Dual Time Resonance Sapphire. In this video, The Watches TV’s Marc André Deschoux speaks with Claude Greisler, the brand’s technical director, who explains how it’s done.
Armin Strom is perhaps the most underrated Swiss watch brand active today. But this year the Edge Double Barrel does it for the Biel-based brand by making a bold, successfully contemporary statement at a time in modern horological history when the only thing shrinking faster than case diameters are consumers’ disposable incomes.
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