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53

Bulgari Octo Finissimo Chronograph GMT Automatic: Timing Is Getting Pretty Thin

The Bulgari Octo Finissimo Chronograph GMT Automatic is the recent winner of the Chronograph category at the 2019 Grand Prix d’Horlogerie de Genève and current world record holder for the thinnest mechanical chronograph. Joshua Munchow thinks that as such the Octo Finissimo Chronograph GMT deserves closer inspection to discover just how it achieved this feat while looking cool in the process.

56

LVMH Watch Week 2020: A Round Table Discussion Of A New-Generation Group Fair And A Photofest Of New Watches From Zenith, Hublot And Bulgari

As Baselworld and Watches & Wonders (formerly SIHH) continue to evolve, change, and metamorphose, the various groups and brands continue to ponder how to best show their new watches to both retail and press. In an experimental trial run for a new-age solution, LVMH staged a small fair comprising three of its watch brands – Zenith, Hublot, and Bulgari – in Bulgari’s Dubai Resort. Here’s what we thought of the event.

57

Bulgari’s Beloved Serpenti: A Brief History

Bulgari’s serpent theme, which began in the 1940s, has evolved into a creative symbol for the brand. Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself. However, the basic concept remains the same. In in both Greek and Roman mythology, snakes represented positive characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness thanks to the elegance of the creatures’ soft, winding bodies.