In just two years Gorilla Watches has launched seven relatively affordable models that have steadily increased in coolness and complexity, with only the last three seeing any price increase for reasons Joshua Munchow explains. Here is how he thinks that Gorilla manages to avoiding plateauing in its designs yet continue with the cool.
How many years before we even start to recognize what the most popular timekeeping devices over the last 70 years were? Another 20 years? Forty? Who will use timekeepers? And for what purposes? What will they look like? I posed these questions to a few top watch industry professionals; their replies were perhaps surprising.
Quill & Pad’s resident retail expert John Keil has just launched WatchGauge, an interesting new online retail venture that is worth bringing to your attention. The aim of WatchGauge is to help the consumer wade through the crowded and sometimes murky waters of the emerging micro brand scene.
After having the opportunity to wear a Gorilla Fastback for the last six months, I feel I’ve come to understand the character the watch has to offer, just in time to meet the next stage from Octavio Garcia and Lukas Gopp: Acid Green, RS White, and Phantom Black!
Creative freedom is what almost all designers yearn for. Which is why Octavio Garcia and Lukas Gopp, both previously of Audemars Piguet, have joined independent forces to create a new micro brand: Gorilla. Here is the first watch born of that union, one that is aimed at the WIS in all of us, but remains affordable.