“There has been an enormous amount of creativity during the past 10 or 15 years, but I can really see all that disappearing. If we face difficult times ahead, I expect the big groups will get bigger — and that makes me wonder whether or not we will see the beginning of the end of smaller, independent brands, which are often the really creative ones,” Werdelin said in the FT interview. However, I also had the impression that Werdelin’s interview begged for a follow-up, so here it is.