Wake Up And Smell The Coffee: “Effective” Marketing Doesn’t Have To Mean “Expensive” Marketing
On a recent trip to Bordeaux to check if they were still making decent plonk (yes, job done), I noticed a small coffee shop near my hotel doing a roaring trade day and night despite being tucked away on a small side street. I decided this had to do with its street advertising, and it made me think that watch marketing managers could wake up, smell the coffee, and make us smile more!