New Search

If you are not happy with the results below please do another search

412 search results for:

261

Wake Up And Smell The Coffee: “Effective” Marketing Doesn’t Have To Mean “Expensive” Marketing

On a recent trip to Bordeaux to check if they were still making decent plonk (yes, job done), I noticed a small coffee shop near my hotel doing a roaring trade day and night despite being tucked away on a small side street. I decided this had to do with its street advertising, and it made me think that watch marketing managers could wake up, smell the coffee, and make us smile more!

263

It’s a Date! Taking a Closer Look at the Most Popular Complication of Them All: The Calendar

Date windows on wristwatches can be a touchy subject. Many feel they are downright ugly and destroy the look of a good watch, while others swear by them as the most useful and affordable complication. Whatever camp you may be in, the date function can be the cause of considerable grief, particularly the rapid-set mechanism.

264

Annual Calendars Are Goldilocks Complications: Not Too Hot, Not Too Cold, Just Right

Sometimes perpetual calendars are too complicated but a simple calendar just doesn’t cut it anymore because nearly half the months have less than 31 days, making it five adjustments a year too many for some. But don’t fret, there is a middle ground between the most basic calendar watches and complex perpetual calendars: the annual calendar automatically adjusts for each month with 30 or 31 days, meaning just one adjustment per year for the owner in February. Here’s a brief history of the complication.

266

Rolex Case Study: How Many Watches and How Much Money Does Rolex Make?

Rolex is one of the largest, most prominent brands in the world. Unlike many other brands of this size, Rolex is a private company and so it is somewhat opaque when it comes to hard facts about what goes on behind closed doors. But some numbers can be found online, and are used to determine roughly how many watches Rolex makes a year and how much revenue is made per model.

268

Dial Restoration: Aesthetics or Functionality? How to Decide – Reprise

Most will agree that re-painting a dial is a big no-no. Vintage pieces with re-painted dials can be had for a steal as they are difficult to shift and mostly unwanted. But not all dial restorations are created equal, and we do encounter varying degrees of “upgrades.” Some of these upgrades are purposeful deception, while others are not. Here is what one watchmaker feels about the subject.

269

Watch Goes Up Must Come Down: An Industry Insider’s Top Secret Report . . . Or Is It? Warning: You May Laugh Out Loud – Reprise

London, one day in the not-too-distant future, the final board meeting of the Lux Timepieces III Fund had been a stormy one. Principal investor Igor Abramovich had flounced out after throwing his Roger W Smith Series 1 on the boardroom table, where it shattered into dozens of meticulously handmade pieces . . . hang on to your hats because this is a wild and laugh-out-loud ride!