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5348 search results for: 20 years of the Lange 1

626

Our Predictions In The Tourbillon Category Of The 2022 Grand Prix d’Horlogerie de Genève (GPHG): To Win This The Tourbillon Needs To Be Very Special

Five of the six watches in this Tourbillon category are either openworked or dial-less, so their visuals are not dissimilar. Five of the six are also one-minute tourbillons. One-half of the finalists have flying tourbillons, while another boasts a cylindrical tourbillon, and yet another has a constant-force tourbillon. How will our panel ever choose a winner?

627

De Bethune DB25s QP: Near Perfect Is Now Perfect!

When De Bethune released the new DB25s Perpetual Calendar at Geneva Watch Days 2022, the main talking point was just how much the model had shrunk from its previous iterations to become a more perfect proportion. And like any good diet consultation, it was the result of careful and deliberate attention paid to the watch as a whole and how components worked with each other.

629

Does Hand Finishing Matter? A Collector’s View Of Movement Decoration

Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, my starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. What have I learned since then?

630

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.