Tennis And Timepieces 2018: Marketing Match Made In Heaven Or ‘You Cannot Be Serious!’? An Expert Weighs In
There is probably nowhere in the world you will find more information on the juxtaposition of tennis and wristwatches than right here at Quill & Pad. Unless, that is, you are an ardent follower of Miguel Seabra. In this article, Elizabeth interviews Miguel on the current state of tennis and timepieces, including new sponsorships, strategies, and Rolex’s recent patronage of the U.S. Open.