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Etat Libre d’Orange: The MB&F Of The Perfume World

Although the comparison may be tenuous, I find some similarities between MB&F and Etat Libre d’Orange, the perfume house founded in 2006 by Etienne de Swardt. Originally from South Africa, de Swardt moved to Paris and gained experience with different perfume houses but eventually got frustrated by the traditional approach of many of them. He thought he could do better, so he did.