Entries by Martin Green

Breguet Classique Tourbillon Extra-Plat Automatique 5367 Grand Feu Enamel: What A Difference A Dial Makes

When the Breguet announcement that the Classique Tourbillon Extra-Plat Automatique 5367 is now also available with a high-fire enamel dial (previously, it was available with a guilloche dial) popped into my email box, I had to smile: as an avid enthusiast of ultra-thin watches, Breguet’s classic ultra-thin tourbillon ranks among my favorites. But what makes this one so special?

Ace Jewelers x Nomos: Celebrating 100 Years Of ‘De Stijl’

Can something that is highly functional also be art? If there is one brand that has proven — at least in watches — that functional objects can be art it is Nomos. The German company’s designs can are minimalistic, which leads to enormous focus on every minuscule detail. The ‘De Stijl’ version offered by Ace Jewelers in Amsterdam takes all of this even further in a limited edition that costs no more than the regular collection edition.

Bulgari Octo Finissimo Automatic: To Live With Is To Love

There is nothing quite like the experience that wearing an ultra-thin mechanical watch can provide. Despite a svelte, often understated case hugging your wrist in a barely perceptible embrace, you know that a there is a fully mechanical movement functioning at the edge of what is mechanically possible beating inside. And the Bulgari Octo Finissimo Automatic is an especially fine example according to Martin Green.

Lamborghini Urus: A Powerful Conflict Of Interest

The Lamborghini Urus going into production is very similar to that of the prototypes that Lamborghini has been showing us for the past couple of years. And that’s a good thing because it is a beautiful car, containing a lot of Lamborghini DNA. And there are a few elements here worth going into closer detail over.

DNA Approved: How Swiss Watch Brands Are Getting Back On Track

What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.

Sensible Case Sizing: How The 2018 SIHH Showed Us We Are Heading Back To The New Normal

There is a certain sense of irony in it: while trying on a new Audemars Piguet Royal Oak Offshore I realized during the 2018 SIHH that current trends seem to favor smaller watches. It seems that the watch world has finally returned to its senses with smaller sizes. And that is a good thing!