Officine Panerai is known for making dive watches or, more specifically, military-inspired dive and sports watches. The connection with the sea isn’t just a part of Panerai, it IS Panerai. And so one of the brand's goals is to now become as eco-friendly as possible by creating zero-impact manufacturing combined with ethical and environmentally friendly business practices across the board in addition to using recycled materials in its watches. Joshua Munchow takes a look at how this is coming along.

What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it's none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their heritage at the 2018 SIHH.

There is no shortage of choice for powerful luxurious cruisers, which begs the question that if such incredible, every-wish-fulfilling cars exist why would you buy Bentley’s new Flying Spur? Martin Green thinks that the answer is simple: because it is a Bentley. As the new Flying Spur so elegantly illustrates.

Hairsprings are miniscule. Generally no more than one centimeter in overall diameter when coiled, they are roughly 50 microns thick and 150 microns wide. Tiny they may be, but insignificant they are not. In fact, they are so significant that Rolex refers to them as “the guardians of time.” But what do silicon hairsprings bring to the table? Watchmaker Ashton Tracy explains why he went from skeptic to fan.

Elizabeth Doerr and John Keil discuss the meaning of the 25th anniversary of the Lange 1 and in particular inspect the Lange 1 Anniversary Edition in white gold in some detail on John's new collaborative video channel WatchWithUs.