"Purple Rain" Armin Strom Tourbillon by Elizabeth Doerr in the Configurator

Watch Customization: The Top Of The Pyramid – Reprise

To the “right” person and for the “right” price anything can be customized – whisky, cars, shampoo, and, of course, timepieces. This second article in Chris Malburg’s watch customization trilogy shines a light on the high-end of the watch customization spectrum, uncovering three uber-exclusive brands that work in the stratosphere of the customization price range revealing what it takes to get the job done.

Why I Bought It: Romain Gauthier Logical One – Reprise

GaryG was sitting at his breakfast table on the morning of January 18, 2013 when during his morning scan of news he saw a photo of something breathtaking. It was Logical One by Romain Gauthier – a watch he immediately knew that he would own someday. He was captivated by the white gold version with frosted gold movement: this was “the one” for him.

The OG: the author’s Grönefeld 1941 Remontoire with silver dial

Why I Bought It: Grönefeld 1941 Remontoire – Reprise

There are some watches you fall for the moment you see them. Sometimes that initial infatuation passes and you move on to the next temporary obsession, but then there are those instances in which the more you see, talk about, and learn about a piece and its origins the more you resolve to save up to buy one. For GaryG, the Grönefeld 1941 Remontoire was one of the latter.

Why I Bought It: Patek Philippe Reference 5370P Chronograph- Reprise

The first weekend of November 2016 was a big one for GaryG: in addition to attending the Grand Prix d’Horlogerie de Genève, he collected not one, not two, but three spectacular watches. The watch he left home certain to bring back was one that he had been waiting patiently for since January 2016: the split-seconds chronograph Reference 5370P from Patek Philippe. Here Gary explains why he bought it.

Crash Course In Flieger (Pilot) And B-Uhren (Navigator) Watches Covering Both Historic And Modern Examples (Pilot’s Watch Photofest!) – Reprise

The majority of today’s numerous flieger-style watches are inspired by the now-iconic German pilot’s and navigator’s watches of World War II, becoming a genre unto themselves. Bhanu Chopra flies high to take a deep dive into the long history of this popular style.

Beautiful, but functional as well: A. Lange & Söhne Datograph Perpetual

Why I Bought It: A. Lange & Söhne Datograph Perpetual – Reprise

The date: January 13, 2012. The place: Glashütte, Germany, where one of my best friends had arranged for the two of us to visit A. Lange & Söhne. The vision: my friend extended his arm from the sleeve of his shirt, and what I saw left me reeling – my first view of the Lange Datograph Perpetual in white gold. I was confident from that very moment that this was a watch for me, but pursuit of the piece took four long years.

Evolution Of Social Media Watch Photographs Part 3: Storytelling, Collaboration, And A Bunch Of Boobs

It’s already time for the latest update in GaryG`s series of articles providing a completely subjective, unscientific, and unofficial history of watch photographs online. The big trend he has recently seen is the emergence of storytelling as a dominant theme in how watches are displayed. And while he lauds the rise to prominence of many more women among the population of online watch shooters and commentators, the emergence of boob shots with a watch hardly “empowers women” . . . or does it?

The author’s Ludovic Ballouard Upside Down in platinum with blue dial

Why I Bought It: Ludovic Ballouard Upside Down – Reprise

Is it possible to make a watch providing a novel and entertaining display of time that is wearable in a variety of settings and will be respected years from now? GaryG believes that he owns such a piece: the Upside Down made by independent watchmaker Ludovic Ballouard.

Heavy Metal: Great (And Not So Great) Watch Bracelets – Reprise

If cases get too little attention from watch collectors, GaryG feels that the straps and bracelets that turn a timepiece into a wristwatch seem to get even less. And of late, especially with the controversy surrounding the introduction of the “integrated” bracelet of A. Lange & Söhne’s new Odysseus, he has been pondering metal watch bracelets and what makes them so special.

Watch Investment Funds: Show Me The Money!

There are more than a few people investing in watches that they can’t touch, wear, or wind: welcome to the sometimes murky world of watch funds. Here, Brendan Cunningham takes a look at what they do and their impact on secondary-market prices and scarcity.