What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.
La Montre Hermès moved from Baselworld to Geneva for the 2018 SIHH and picked the perfect theme for its debut there: “Let’s Play.” The brand’s fun-filled booth and watches were a welcome contrast to the often overly serious business side of the fair. Check them out right here!
“A few years ago Jean-Louis Dumas, then at the head of Hermès, asked me to think about ‘what an Hermès timepiece for a travelling dandy might look like’,” said architect and designer Marc Berthier in 2010. While today we are more used to seeing a shape similar to this thanks to the Apple Watch, in 2010 a squarish case wildly stood out. And now in 2017 a brand-new Carré H arrives for the sophisticated, sporty, elegant man.
The classic dress watch gives you the same feeling that a good pair of perfectly fitting jeans or comfortable pullover does. For some of us, it might almost provide a sense of home. But most of all, it looks good in any situation. Here are Sabine Zwettler’s five favorite examples from 2017.
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
La Montre Hermès presents two additions to its Cape Cod line: one with a decidedly new take on the Chaîne d’Ancre (“anchor chain”) motif as the hallmark transfers to the dial for the first time and one with an alluring mirror-polished face. And, of course, interesting strap variations in single and double wrap.
Artistic Crafts is a Grand Prix d’Horlogerie de Genève category for beauty; it’s as simple as that. Mastery of techniques is the only requirement, and the results are always stunning. It is also a great place to see some unique applications of skills rarely seen, allowing us to view just what artists can imagine when given such a small canvas.
Welcome to our predictions for the winner of the Petite Aiguille category of the 2017 Grand Prix d’Horlogerie de Genève in which the team members pick their favorites and explain what they like, don’t like, and why. Petite Aiguille watches must be priced under 8,000 Swiss francs.
Poland’s Watch of the Year 2017 saw a record total of 60 timepieces competing across six categories. The winners, which included watches by Greubel Forsey, Hermès, and Jaeger-LeCoultre, were celebrated on October 19, 2017 with more than 120 guests attending a gala evening at Warsaw’s Sobanski Palace.
The titanium-clad Hermès Slim d’Hermès L’Heure Impatiente unique piece for Only Watch 2017 is striking, Quite literally striking in every sense of the term.