Are You Pronouncing Your Favorite Watch Brand Names Correctly? Here Are A Few That You May Be Getting Wrong And How To Say Them Correctly (Video)

The lion’s share of high-end watch brands come from French- and German-speaking regions, so their correct pronunciations are not always obvious or easy. This fun video by our friends at The Watches TV demonstrates the correct pronunciations and highlights a few common mistakes. And it will make you smile 🙂

How To Make A Milanese Bracelet (Video)

Our friends at The Watches TV recently visited Laurent Jolliet, the last “chain maker” in business in Switzerland according to Marc-André Deschoux. As Jolliet crafts his bracelets and chains fully by hand, Deschoux and crew were able to find out in detail how Milanese bracelets are made, an art form no longer formally taught, and share the secrets with us here.

Greubel Forsey Hand Made 1: Making A Watch The Traditional Way (Video)

Our friends at The Watches TV have published a beautiful three-part video series on manufacturing a watch fully by hand as demonstrated by Greubel Forsey’s recent Hand Made 1. In this series, Marc-André Deschoux and his team get deep into the manufacture and talk to all of the artisans involved, beginning with founders Stephen Forsey and Robert Greubel.

Armin Strom Discusses Resonance With PhD Of Quantum Physics And Watch Collector In An Easy-To-Understand Way (Video)

Claude Greisler, co-founder and technical director of Armin Strom, talks resonance for the layperson with watch collector Michael J. Biercuk, professor of quantum physics and technology at the University of Sydney and CEO and founder of Q-CTRL.

Commissioning A Bespoke Grönefeld 1941 Remontoire: A Collector’s Personal Experience (Video)

Dr. William Julien, an experienced watch collector, recently sent us a link to a video that he and his son, William Alexander Julien, made about the journey of his commissioning a bespoke Grönefeld 1941 Remontoire. The nine-minute video is very moving and beautifully filmed and edited. I highly recommend that you pour yourself a glass of your favorite tipple and hit play: it will not disappoint.

Tim Mosso Of Watchbox And Elizabeth Doerr Share Views About The Impact Of COVID-19 On The Big Fairs And Other Current Events (Video)

Watchbox’s energetic Tim Mosso chats with Elizabeth Doerr about the watch industry in the time of crisis, and the two share views on canceled trade shows, the increased importance of the internet, how brands might weather the storm, and much more.

The State Of The Watch Industry As Seen From Geneva In The Times Of Coronavirus (Video)

From his perfect perch in Geneva, Marc André Deschoux of The Watches TV discusses in depth the effects of the current COVID-19 crisis as it affects the watch world.

Inspiring Workshop Of Akrivia In Geneva: A Video Walkthrough

The Watches TV has a popular series called “Walkthrough” in which Marc André Deschoux and his camera team film as they walk around an artisan’s workshop. In this episode, Deschoux and team visit the downtown Geneva atelier of independent sensation Akrivia with founder Rexhep Rexhepi.

Armin Strom Gravity Equal Force: Looking Behind The Fresh, Funky Face (Video)

Armin Strom’s Gravity Equal Force, first seen at Dubai Watch Week 2019, is a brand-new watch that seeks to innovate with the help of historical inspiration and a healthy dose of research and development. Here The Watches TV goes behind the scenes to find out more about its innovative mechanics and modern good looks.

Tudor ambassador David Beckham

Celebrity Brand Ambassadors, Are They Really A Good Fit For Watch Brands? (Video) – Reprise

The Watches TV founder Marc-André Deschoux shares his thoughts on celebrity watch brand ambassadors, starting with Tudor and David Beckham, which he personally felt was counterproductive: so much so that the announcement pushed him to not make a Tudor purchase he was leaning toward.