Interview with Singer Reimagined Co-Founder and CEO Marco Borraccino: History, Present (the excellent Divetrack), and Future

Marco Borraccino began working on Singer Reimagined’s first model back in 2014. He launched the Track1 in 2017, which won the Prize for the Best Chronograph at the 2018 GPHG.
Since then, three more collections of timepieces have been added to the Singer Reimagined portfolio: 1969, FlyTrack, and in 2024 the Divetrack.

10 Highlights from Watches and Wonders Week 2024

Watches and Wonders 2024, has closed it’s doors on an exhibition that was bigger than ever with a record 54 exhibiting brands. Plus, there were many brands exhibiting offsite in hotels and their own premises. here are a few of Ian Skellern’s highlights from Watches and Wonders week 2024

Singer Reimagined Divetrack: The World’s Best Mechanical Divers’ Watch – Bar None!

All previous diver’s watches have one thing in common: the only functionality related to diving is the bezel. The Singer Reimaged Divetrack revolutionizes dive watches with its central chronograph timing functionality.

Our Predictions In The Men’s Complication Category Of The 2022 Grand Prix d’Horlogerie de Genève (GPHG): Did We Find The Best Unisex Watch Of 2022?

Now that we’ve reached the Men’s Complication category, we start hitting Joshua Munchow’s favorite part of the GPHG: mechanical awesomeness. See what our panel has to say about the watches in this category and which watch we think is the best unisex timepiece of 2022!

Singer Reimagined Track 1 on the wrist

Track 1 By Singer Reimagined Is The World’s Most Advanced ‘Flat 6’ Chronograph: It Might Not Sound Like An Air-Cooled 911, But It Sure Laps Like One!

It’s a rare event when the stars align, rarer still when they align to create what may well become a truly iconic chronograph. In fact, the Singer Reimagined Track 1 may already be truly iconic: it certainly has both the pedigree and the style. And more importantly for a horological icon, the Track 1 looks like it’s been around since the 1970s.

You Are There: Monterey Car Week 2019 With Singer Reimagined And H. Moser & Cie

GaryG has been to Monterey Car Week around 20 times now to meet up with friends and enjoy the array of cars and, more recently, watches on display. While in recent years they have focused on the “big” events at The Quail and Pebble Beach, this year the group decided to add some variety and go off the beaten path a bit – with satisfying results.

Singer Reimagined Track 1 in yellow gold

Track 1 By Singer Reimagined Is The World’s Most Advanced ‘Flat 6’ Chronograph: It Might Not Sound Like An Air-Cooled 911, But It Sure Laps Like One! (Updated)

It’s a rare event when the stars align, rarer still when they align to create what may well become a truly iconic chronograph. In fact, the Singer Reimagined Track 1 may already be truly iconic: it certainly has both the pedigree and the style. And more importantly for a horological icon, the Track 1 looks like it’s been around since the 1970s.

All about that bass: rear view, Singer Dynamics and Lightweighting Study

You Are There: Monterey Car Weekend 2018 With Singer Reimagined

There’s a big overlap between the populations of watch and car enthusiasts, so it should come as no surprise that some of GaryG’s watch (and car) buddies leapt at the chance to attend the annual Singer Reimagined Monterey event this year and then took advantage of being in the area to sample other events over the weekend as well.

Armin Strom Mirrored Force Resonance

Our Predictions For The Aiguille d’Or At The 2017 Grand Prix d’Horlogerie de Genève

The Grand Prix d’Horlogerie de Genève’s Aiguille d’Or category is a prize rewarding the best overall watch among all categories. It is the most prestigious award in the entire competition. Here, the Quill & Pad panel discusses which watches it thinks has a good chance of winning this prize in the 2017 competition.

Accepting the CH24.PL 2017 WOTY award for the Singer Reimagined Track 1: Marco Borraccino (Singer Reimagined), Lukasz Doskosz (CH24.PL), Tomasz Kiełtyka (CH24.PL) and Jean-Marc Wiederrecht (Agenhor)

Well-Deserved Winners At Watch Of The Year (WOTY) 2017 By CH24.PL Include Singer Reimagined, Greubel Forsey, Hermès, And Jaeger-LeCoultre

Poland’s Watch of the Year 2017 saw a record total of 60 timepieces competing across six categories. The winners, which included watches by Greubel Forsey, Hermès, and Jaeger-LeCoultre, were celebrated on October 19, 2017 with more than 120 guests attending a gala evening at Warsaw’s Sobanski Palace.