Martin Green had the pleasure of participating in the Cartier #TankTalk with George Cramer, which saw Cartier’s Amsterdam boutique staff sharing experiences selling these watches on a daily basis and George and Martin sharing how they perceive the different models. This gave everyone more in-depth insights, strengthened by the presence of historic Tank models as well as the entire new Must collection.
Enzo Ferrari liked watches. And as Ferrari became more successful, merchandising became a thing. To protect both the name and reputation of his brand, Enzo struck a deal with Cartier that led to the Ferrari Formula collection by Cartier. Here Martin Green goes quite in-depth with the subject, even raising a holy ghost.
A grail watch can be pretty much anything. But one thing a grail watch always is is personal. Very personal. Martin Green was introduced to his personal grail watch by a close friend who had recently treated himself to a new watch: a pre-Collection Privée Cartier Paris Louis Cartier Tank in platinum. Here’s the story of how Martin got his grail.
The first day of Watches and Wonders 2021 highlighted that green is not a trend color anymore; it is a movement. Martin Green (perhaps unsurprisingly) has always had a particular fondness for his namesake color and thought it was good time to zoom in on five very different watches introduced during the fair that put green on center stage.
Unisex watches are the future. As watches continue the trend to smaller sizes, unisex styles are a natural progression allowing brands to market their watches to more people. Martin Green highlights 5 sensibly sized watches from Watches & Wonders 2021 that he thinks will look good on the wrists of all genders.
The chronograph remains one of the most popular complications – and for a good reason. While most of us only use it as a mobile egg timer, chronographs both add a lot of dynamic to the look of a watch and give the wearer a sense of control. Watches & Wonders 2021 is not short on chronographs, which come in their usual wide variety of interpretations. Martin Green highlights five of the most interesting from the digital fair.
Salmon-colored dials are still niche market and Martin Green doesn’t expect them to go mainstream anytime soon. Nonetheless, pink has become something of a buzz topic, and here he shares a few of his favorite watches with pink, pinkish, or salmon-colored dials.
While the Collection Privée Cartier Paris was the definitive illustration of a time of forgotten elegance, Cartier’s Fine Watch Making Collection, despite its extremely high quality and finishing, became one of the best examples of a disaster in the trend of pretentious haute horlogerie of the last decade. So what’s going on with Cartier’s high watchmaking division now?
It appears that both U.S. Vice President Kamala Harris and First Lady Dr. Jill Biden have go-to watches, and they are both from Cartier. Biden’s is a small, gold, quartz-powered Panthère de Cartier, while Harris opts for a two-tone automatic Ballon Bleu de Cartier. Is there a significance to this? Elizabeth Doerr has some thoughts.
Can a watch by Cartier really be underwhelming? Martin Green thinks so in the case of the new Cartier Tank Cintrée 100th anniversary limited edition. A stunning watch certainly, but so close to the 1921 original that he finds it just a bit too predictable. But that’s not all that niggles him.