Armin Strom is an independent Swiss manufacture celebrating ten years of its modern incarnation. The brand’s second life, if you will, came about thanks to two childhood friends, Serge Michel and Claude Greisler.
Armin Strom is one of the smallest complete watch manufactures in Switzerland and for nearly 10 years has introduced about one new movement per year, including a tourbillon in 2012 and the most recent highlight, the Mirrored Force Resonance, a true technical tour de force. Take a video tour through the factory right here.
Armin Strom continues of its philosophy of engineering the essential with the appropriately named Pure Resonance, which made its debut at SIHH 2018.
From a technical point of view, skeletonizing makes no sense: watchmakers go to great length to create a stable and robust movement, only to have others saw away pieces of its components. Skeletonizing is one of those instances when form takes over from function, bringing it even closer to being art.
Resonance. No, it is not a Tesla-themed Evanescence cover band. Resonance is a physics principle that, to be honest, most people will never need to know to go about their daily lives. So what is all the hubbub about resonance? It’s a word that is, even in the watch world, so mysterious and rare that it is heard only once or twice a decade. In this article Joshua Munchow explains how resonance works and why it matters.
The Grand Prix d’Horlogerie de Genève’s Aiguille d’Or category is a prize rewarding the best overall watch among all categories. It is the most prestigious award in the entire competition. Here, the Quill & Pad panel discusses which watches it thinks has a good chance of winning this prize in the 2017 competition.
The Armin Strom Mirrored Force Resonance Fire has captivated everybody with the mesmerizing appearance of its twin balances and the unusual, long, sinuous, grey spring gently oscillating along the middle of the watch. ‘The Horological Journal’ editor and watchmaker Justin Koullapis asks the question, “Does it live up to the hyperbole?”
Mechanical Exception is still one of the craziest categories in the Grand Prix d’Horlogerie de Genève. Each of these watches has an incredible amount of talent, time, and resources invested in it. Martin doesn’t think that there is any other industry where we go to such trouble to further perfect a technology that is by all means obsolete, and that is why he loves it so much. Find out our predictions for this category here!
The dial side of the Armin Strom Manual Hunt Slonem Edition for Only Watch 2017 has more or less been hijacked to become a screen for the art of New York-based artist Hunt Slonem, which includes vibrant colors and neo-expressionist art. The winning bidder also receives something very special aside from the watch: an original Slonem piece of art.
On a recent trip to Palma de Mallorca with Armin Strom, I learned just how exciting and addictive foiling a racing catamaran is as well as why sponsoring a sailing team makes financial and marketing sense for the right type of high-end watch brand.