Armin Strom is perhaps the most underrated Swiss watch brand active today. But this year the Edge Double Barrel does it for the Biel-based brand by making a bold, successfully contemporary statement at a time in modern horological history when the only thing shrinking faster than case diameters are consumers’ disposable incomes.
There are an unusually large number of design awards, but not one of them holds a candle to the Red Dot, which is inarguably the most famous and important of them.
The Red Dot awards prizes for design in a multitude of categories, from refrigerators to lawn mowers and everything in between. These prizes are also awarded on many levels, e.g. Best of the Best, Honorable Mention, etc.
However, until the 2015 edition of the competition, there has never been a dedicated watch category.
Two of the watches in 2015 received the highest honor of Best of the Best: Horological Machine 6 Space Pirate by MB&F and the Apple Watch.
Armin Strom has announced that it is the official watch partner of the transcontinental, pop-culture Gumball 3000 rally and has created three watches for its new Gumball 3000 collection: the Manual Gumball 3000, the Double Barrel Gumball 3000, and the Tourbillon Gumball 3000.
You may be familiar with the old Christmas diddy “The Twelve Days Of Christmas.” Let me sing you the final verse of this song, including what my true love gave to me on the twelfth and final day, in horological terms…
It was the Friday morning training session before the 2014 Hockenheim Formula 1 Grand Prix race and we were on our way to watch from a most privileged position: the box. Or, as it’s called by the Anglo-Italo Marussia F1 team, “the garage.” Armin Strom has been sponsoring the Marussia team for three years and had invited me for a look behind the scenes.