Armin Strom’s Gravity Equal Force, first seen at Dubai Watch Week 2019, is a brand-new watch that seeks to innovate with the help of historical inspiration and a healthy dose of research and development. Here The Watches TV goes behind the scenes to find out more about its innovative mechanics and modern good looks.
Gravity Equal Force is the official beginning of a new direction Armin Strom: this is not only the launch of a watch but also a new collection, the System 78, which seeks to build the core of the brand on innovation and a more refined design sensibility.
The Armin Strom Minute Repeater Resonance marks the first time in history that the resonance phenomenon has been combined with a chiming watch (a full minute repeater!). Thanks to the clever development of the resonance mechanism several years ago, the doors to this incredibly complex and technical creation opened for the Swiss brand. And the result is like angels singing!
Armin Strom introduced the latest version of its masterful Resonance line at the 2019 edition of the SIHH: the Dual Time Resonance Sapphire. In this video, The Watches TV’s Marc André Deschoux speaks with Claude Greisler, the brand’s technical director, who explains how it’s done.
Patented inventions are present in every aspect of human life. Electric lighting glows in our rooms due to patents held by Thomas Edison and Joseph Swan; plastic is omnipresent thanks to patents registered by Leo Baekeland; and even ballpoint pens would not be on every desk if Laszlo Biro hadn’t patented them. Elizabeth Doerr takes a look at patents in the watch industry, including the most famous of all: Abraham-Louis Breguet’s patent for the tourbillon.
There are high-end watch brands titled with a person’s name that have no reference to a specific human being. But more often than not in horology, there are actual people behind watch brands with human-sounding names. And there is hardly a brand more human in Elizabeth Doerr’s estimation than Armin Strom, an independent Swiss manufacture making some of the highest quality timepieces on the market.
The Red Dot is inarguably the most important and widely recognized of all design awards. Until the 2015 edition of the competition, there was no dedicated watch category. That changed and now the prestigious German prize counts a three-man jury dedicated exclusively to watches. Elizabeth Doerr takes a look at this year’s crop of Red Dot prize winners in the watch category.
During the week of SIHH 2019 Elizabeth Doerr had the opportunity of wearing Armin Strom’s resonance watch in its purest form: the Pure Resonance. And she admits to having been excited for the opportunity. Read on to discover how she felt about it after a few days.
Customizing high-end automobiles, clothing, jewelry – and even whisky – have all been around for a while. But creating your very own watch to your design specifications was once only for those willing to pay the price. Not any more. Chris Malburg explains what he learned from the experts and how he customized his first watch.
Armin Strom has released the Dual Time Resonance Sapphire, the pinnacle of the brand’s micro-engineering now housed in a completely transparent sapphire crystal case, showing every possible angle of its incredible caliber.