What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.
In light of the extraordinary and rare astronomical treat of a super blue blood moon taking place on January 31, 2018, I decided to take a closer look at the new IWC Portofino Hand-Wound Moon Phase Edition 150 Years, which was introduced as part of the Jubilee Collection at the 2018 SIHH.
IWC’s Tribute to Pallweber Edition 150 Years stands out as the first wristwatch with digital time display the Swiss brand has ever produced. And it is thanks to this big anniversary that IWC has dug deep into its archives to breathe new life into this beauty.
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
The trend toward blue has been in evidence for the last couple of years, adorning many haute horlogerie timepieces. Powerful royal and midnight blues and touches of turquoise add cool flairs to delicate sky- and ocean-colored hues. Blue has stood the test of time because it comes in such a remarkable variety of shades and nuances – from mysterious and dazzling to elegant and classic. Here are five blue-dialed watches freshly introduced in 2017.
I had the great honor to spend a special weekend at the Nürburgring in May 2017 with IWC and Mercedes-AMG to celebrate the car brand’s 50-year anniversary, in honor of which IWC presented a sporty new special-edition Ingenieur chronograph. A weekend of watches and racing at the Nürburgring 24 Hours: what could be better?!
Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate here a few adverts that work for me and hopefully for you too.
A Nobel prize laureate wrote in 1964 that, “The times they are a-changin’.”
It is now 2017, and the locus of the changes in the horological world is a company known as Compagnie Financière Richemont SA. And there are a lot of changes.
In an interesting turn of events in 2017, IWC not only goes back to the original round (though updated) Da Vinci case, the brand also puts the emphasis squarely on women.
In honor of the upcoming 27th edition of the Salon International de la Haute Horlogerie (SIHH), which opens its doors on January 16, 2017, we present you with an overview of 35 new models that have already been revealed – at least electronically.