Jason Statham is starring in an upcoming film opening in August 2018 called ‘The Meg,’ which is about a species of prehistoric shark called the megalodon, thought to be extinct. Since the film is based around the ocean, Statham chose an appropriate diver’s watch for his character: an IWC Aquatimer Chronograph Edition called La Cumbre Volcano.
When it comes to pilot’s watches, IWC pretty much coined the term. However, as Martin Green reports, where the former IWC Top Gun watches were generally well received, the Top Gun Miramar changed things up a bit, and the result was far more polarizing. Find out much more about the histories of Top Gun, Miramar, and IWC pilot’s watches in this story.
When it comes to selecting a watch for the purposes of getting the job done, there are three qualities that must be looked for: simple, robust, and reliable. And no movement can be more greatly heralded on all three qualities than IWC’s Caliber 89 according to watchmaker Ashton Tracy.
What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.
In light of the extraordinary and rare astronomical treat of a super blue blood moon taking place on January 31, 2018, I decided to take a closer look at the new IWC Portofino Hand-Wound Moon Phase Edition 150 Years, which was introduced as part of the Jubilee Collection at the 2018 SIHH.
IWC’s Tribute to Pallweber Edition 150 Years stands out as the first wristwatch with digital time display the Swiss brand has ever produced. And it is thanks to this big anniversary that IWC has dug deep into its archives to breathe new life into this beauty.
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
The trend toward blue has been in evidence for the last couple of years, adorning many haute horlogerie timepieces. Powerful royal and midnight blues and touches of turquoise add cool flairs to delicate sky- and ocean-colored hues. Blue has stood the test of time because it comes in such a remarkable variety of shades and nuances – from mysterious and dazzling to elegant and classic. Here are five blue-dialed watches freshly introduced in 2017.
I had the great honor to spend a special weekend at the Nürburgring in May 2017 with IWC and Mercedes-AMG to celebrate the car brand’s 50-year anniversary, in honor of which IWC presented a sporty new special-edition Ingenieur chronograph. A weekend of watches and racing at the Nürburgring 24 Hours: what could be better?!
Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate here a few adverts that work for me and hopefully for you too.