Hermès Carré H with gray and black dials

DNA Approved: How Swiss Watch Brands Are Getting Back On Track

What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.

IWC Portofino Hand-Wound Moon Phase Edition 150 Years in red gold with blue dial

IWC Refined Portofino Hand-Wound Moon Phase Edition 150 Years: Celebrating The Super Blue Blood Moon In A Spectacle Of Superlatives

In light of the extraordinary and rare astronomical treat of a super blue blood moon taking place on January 31, 2018, I decided to take a closer look at the new IWC Portofino Hand-Wound Moon Phase Edition 150 Years, which was introduced as part of the Jubilee Collection at the 2018 SIHH.

3 versions of the IWC Tribute to Pallweber Edition 150 Years

IWC Tribute To Pallweber Edition Celebrates 150th Anniversary With Brand’s First Wristwatch With Digital Display

IWC’s Tribute to Pallweber Edition 150 Years stands out as the first wristwatch with digital time display the Swiss brand has ever produced. And it is thanks to this big anniversary that IWC has dug deep into its archives to breathe new life into this beauty.

Jaeger-LeCoultre Rendez-Vous Night & Day Medium

Happy Wife, Happy Life: What Women Want (In A Watch)

Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.

Panerai Luminor Submersible 1950 BMG-Tech 3 Days Automatic - 47 mm

Give Me Five! 5 Blue Dials: A New Blue Period Has Begun With These Watches From Panerai, IWC, Chopard, Andersen Genève, And Ulysse Nardin

The trend toward blue has been in evidence for the last couple of years, adorning many haute horlogerie timepieces. Powerful royal and midnight blues and touches of turquoise add cool flairs to delicate sky- and ocean-colored hues. Blue has stood the test of time because it comes in such a remarkable variety of shades and nuances – from mysterious and dazzling to elegant and classic. Here are five blue-dialed watches freshly introduced in 2017.

IWC Ingenieur Chronograph Sport ready to race at the Nürburgring 24 Hours

You Are There: IWC Presents Sporty 2017 Ingenieur Chronograph In Honor Of 50 Years Of Mercedes-AMG At Nürburgring

I had the great honor to spend a special weekend at the Nürburgring in May 2017 with IWC and Mercedes-AMG to celebrate the car brand’s 50-year anniversary, in honor of which IWC presented a sporty new special-edition Ingenieur chronograph. A weekend of watches and racing at the Nürburgring 24 Hours: what could be better?!

A bus strap turns into an interactive IWC Big Pilot

Watch Advertisements (Should) Invoke A Special Feeling, Here Are A Few That Work For Me

Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate here a few adverts that work for me and hopefully for you too.

Do The Recent Changes At Richemont Herald A New Watch World? An Industry Insider Presents Some Hypotheses

A Nobel prize laureate wrote in 1964 that, “The times they are a-changin’.”

It is now 2017, and the locus of the changes in the horological world is a company known as Compagnie Financière Richemont SA. And there are a lot of changes.

IWC Da Vinci Automatic Moon Phase 36 on the wrist overlooking Florence

IWC Da Vinci 2017: The Ultimate In Masculine Watches Finds A Female Side With Automatic 36 + Automatic Moon Phase 36

In an interesting turn of events in 2017, IWC not only goes back to the original round (though updated) Da Vinci case, the brand also puts the emphasis squarely on women.

Roger Dubuis Excalibur Spider Skeleton Automatic

35 New Pre-SIHH 2017 Watches From Ulysse Nardin, Richard Mille, Jaeger-LeCoultre, Ressence, IWC, And Many More

In honor of the upcoming 27th edition of the Salon International de la Haute Horlogerie (SIHH), which opens its doors on January 16, 2017, we present you with an overview of 35 new models that have already been revealed – at least electronically.