The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.
About Tim Mosso
I am the media director and watch specialist at WatchBox, so don't be surprised if you have seen me on YouTube or running around at watch shows.
Entries by Tim Mosso
From the public’s perspective, Rolex’s surge into its movement revolution began with the now anachronistic-sounding Basel 2000 World Watch, Clock, and Jewelry Show. But the evidence of a long-term engineering campaign was mounting at the patent office and in the dealers’ showrooms as this article by Tim Mosso highlights.
If you want to love Rolex, but you love mechanical movements more than you love watch brands themselves, rejoice: Tim Mosso thinks that we are living in the halcyon days of Rolex movement innovation and shares a few well-illustrated technical and movement highlights right here.
SIHH 2019 provided an instructive example to Tim Mosso of architecture’s low-key role in watch design relative to well-worn tropes. For him it was the third year in a row that parts of Geneva’s Palexpo felt like a Southern California cars-and-coffee event. But there are a few watch brands that do architecture well, and Tim takes a closer look at some of them here.