What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.
At SIHH 2018, two competitions highlighted creative young watchmakers: one by F.P. Journe in collaboration with the FHH and one from A. Lange & Söhne. Each of these competitions has a specific focus, but both are aimed at giving young watchmakers an opportunity to find the spotlight for their talents. Judging by the finalists, there is plenty of creativity to keep mechanical watchmaking alive for the next generation.
On the last day of SIHH 2018 in Geneva, Elizabeth and Ian met with Marc André Deschoux of Watches TV to discuss what we had seen during the second part of the fair.
Łukasz Doskocz has no problem being quite frank with anyone when it comes to watches: he enjoys every watch fair and looks forward to seeing what comes next. This year, unlike the years before, it seems to him as if brands have started to listen to collectors, finally appreciating what we want for our money. Which is why the SIHH 2018 mattered to him greatly . . . well, that and a few other things.
There is a certain sense of irony in it: while trying on a new Audemars Piguet Royal Oak Offshore I realized during the 2018 SIHH that current trends seem to favor smaller watches. It seems that the watch world has finally returned to its senses with smaller sizes. And that is a good thing!
After Fabergé merged with Gemfields in 2013, this historical brand became a specialist in colored stones, so I was pleased to have the opportunity to wear one of its lovely high-jewelry necklaces featuring emeralds to the Grand Prix d’Horlogerie de Genève 2017, where I was in the jury. I also had the chance to wear the enigmatic and beautiful Lady Compliquée Peacock Black.
Many watch aficionados are likely to be familiar with Chrono24, the world’s leading watch platform for buying and selling new, vintage, and pre-owned watches. Well, it just held its first GTG in Karlsruhe, where the company is based. Elizabeth Doerr attended and now gives us a first-hand report.
Wandering the halls of the Palexpo, where the 2018 SIHH took place, Martin noticed plenty of trends. And while many of them have already been shared here and there, he noticed one trend he felt hadn’t been mentioned yet: how few diamond-set watches there were!
To honor Walter Lange’s life and legacy, A. Lange & Söhne organized a really organic live round table conversation during the 2018 SIHH to remember the great man that included our own Elizabeth Doerr and GaryG. Watch the video here!
Please join our Quill & Pad round table discussion where we discuss what we did and didn’t like at the 2018 SIHH (Salon International de la Haute Horlogerie) as well as pick watches we would buy with our own money.