Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.
The Swatch Sistem51 has been around since Baselworld 2013, and since then has received a lot of positive and negative coverage. However, removing the noise, the Sistem51 remains a great technical achievement and will go down as a defining historical model. It’s not perfect, but for any watch lover, it is still worth considering.
The Omega x Swatch Speedmaster MoonWatch was one of the biggest product launches of the decade. Raman Kalra eventually managed to get his hands on one and shares his thoughts here.