Entries by Martin Green

DNA Approved: How Swiss Watch Brands Are Getting Back On Track

What is the most precious element of any watch brand? Its manufacture? Its skilled employees? Its brand ambassadors? Its boutiques? Martin Green thinks that it’s none of those, because the most important asset of a brand is its so-called DNA. Here he explains how brands better used their DNA at the 2018 SIHH.

Sensible Case Sizing: How The 2018 SIHH Showed Us We Are Heading Back To The New Normal

There is a certain sense of irony in it: while trying on a new Audemars Piguet Royal Oak Offshore I realized during the 2018 SIHH that current trends seem to favor smaller watches. It seems that the watch world has finally returned to its senses with smaller sizes. And that is a good thing!

Ferdinand Berthoud Chronomètre FB 1R.6-1: Distinctly Different, Technically Superlative (And Videos)

For a niche brand yet to celebrate its third birthday, Ferdinand Berthoud has made quite a horological impact: its Chronométrie Ferdinand Berthoud FB1 won the prestigious Aiguille d’Or at the 2016 Grand Prix d’Horlogerie de Genève. And now for 2018, the nascent brand presents an interesting and well-finished regulator: the Chronomètre FB 1R.6-1.

Hennessey Venom F5: The Power Of The Underdog

Founded in 1991, until now Hennessey has made a name for itself by extracting huge amounts of horsepower (chiefly) out of American sports cars and SUVs while keeping them drivable and dependable. Now comes the Venom F5, the first full Hennessey and one that can do up to 300 mph – if there were tires available to hold up at this speed.

Franc Vila Goes Beyond His Usual Craziness To Create The FVF Emotional Horology No 1 Superligero

With the FVF Emotional Horology No 1 Superligero, Franc Vila moves beyond the craziness of his Cobra designs to enter the realm of handmade, complex haute horlogerie delights that evoke emotion not only with the design and composition of the watch, but also the finish. To accomplish this, Vila has teamed up with independent watchmaker Rexhep Rexhepi of Akrivia.