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131

M.A.D.1 Friends Edition From (Not By) MB&F: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise

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Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

132

M.A.D.1 Friends Edition From (Not By) MB&F: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept

/9 Comments/in , /by

Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

133

End-Of-Year Cheer From MB&F: Watches Stolen Earlier In 2017 Recovered, 3 Countries Involved

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This is a bit of an unusual article, but the story surreptitiously fell into my lap(top) just days before Christmas, and I thought that there is no better time of the year for publishing good news. Charris Yadigaroglou, MB&F head of communication, told me the happy ending to a scary incident earlier in the year at the MB&F M.A.D.Gallery in Geneva.

135

The Independent Genius Of MB&F’s HMX

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MB&F celebrates its tenth anniversary as an independent Swiss watch manufacturer known for the marvelous Horological Machines and Legacy Machines, which most of us mere mortals otherwise know as HMs and LMs. Now MB&F has come up with a rather cool-looking retro watch to celebrate this tenth anniversary: HMX.