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How Does Nomos Glashütte Make A Beautiful Watch With Manufacture Movement For Under $3,000? (Reprise)

How can Nomos Glashütte make a watch with a manufacture movement for about €1,000 when most Swiss brands can’t? To get the details, Elizabeth Doerr asked managing director and partner in the Saxon brand, Uwe Ahrendt, to explain some of the elements that go into the calculations. You might be surprised at his answers.