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132

Why I Bought It: Rolex Sky-Dweller in Stainless Steel Rolesor – Reprise

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When Rolex put the Sky-Dweller Caliber 9001 in a Rolesor case in 2017 (“Rolesor” is a Rolex term for stainless steel and gold) and dropped the price down to $14,400 Chris Malburg became a player. And, as he soon discovered, so were a goodly number of other Rolex admirers. Here is why he bought this watch and what happened then.

136

Rolex Case Study: How Many Watches and How Much Money Does Rolex Make?

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Rolex is one of the largest, most prominent brands in the world. Unlike many other brands of this size, Rolex is a private company and so it is somewhat opaque when it comes to hard facts about what goes on behind closed doors. But some numbers can be found online, and are used to determine roughly how many watches Rolex makes a year and how much revenue is made per model.

138

Professional Diver Nigel Band And The Unusual Rolex Sea-Dweller And Oyster Perpetual Models That Plumbed The Depths And Scaled The Heights – Reprise

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Nigel Band is a professional diver with over 30 years’ worth of commercial and teaching experience. He also owns two rather unusual Rolex watches: a 1986 “triple-six” Rolex Sea-Dweller Reference 16660 and a Himalayan mountain climbing 1952 Rolex Oyster Perpetual. Put on your breathing apparatus as the fascinating stories of these two watches are told by Colin Alexander Smith here.

140

Why I Pimped My Rolex – Reprise

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The watch nerd that WMMT is, he rarely immediately wears his new watches, putting them aside for a few days and letting the anticipation grow. When it finally came time to wear his new Rolex, he took it out of the box and proudly put it on his wrist. And then horror struck: he didn’t feel anything, not a thing! Zilch, nada, niente! What to do?