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61

Wrist Watching: Serena Williams Wearing Her Audemars Piguet Royal Oak Offshore Chronograph 37mm Upside Down At Wimbledon 2019

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With Wimbledon 2019 well underway, Nick Gould has noticed that champion tennis player Serena Williams has been wearing a 37 mm Royal Oak Offshore Chronograph in stainless steel with a diamond bezel. But he also noticed something peculiar about the way Williams is wearing her watch: she has been wearing it upside down while playing!

62

Code 11.59 By Audemars Piguet: How To Fail At Marketing, AKA To Break The Rules You Must First Master Them

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The initial online response to the new Audemars Piguet Code 11.59 collection launched to great fanfare at the 2019 SIHH in January was extremely negative, and even among those who withheld judgment until handling the watches, “lukewarm” seemed to be the general view. Having let the dust settle a bit, GaryG takes a look at the anatomy of what he thinks was a dismal product launch (though not necessarily a dismal product).

63

The 2015 Gaïa Awards: Giulio Papi, Anita Porchet, And Jonathan Betts Honored

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In 1993, the Musée International d’Horlogerie in La Chaux-de-Fonds (MIH) created the Gaïa Award to honor the memory of one of the earliest partrons of the museum, Maurice Ditisheim. In sharp contrast to the Grand Prix d’Horlogerie de Genève, which can be seen more as the Academy Awards or Oscars, the Gaïa has often been called the Nobel Prize of the watch industry. Anita Porchet is not the only deserving laureate this year. Giulio Papi and Jonathan Betts have also been honored.

64

Art Basel 2015: Synchronicity And Resonance Characterize Audemars Piguet Installation With Robin Meier

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“It’s a tent,” Audemars Piguet CEO François-Henry Bennahmias jokingly explained during Art Basel at the opening of Robin Meier’s installation “Synchronicity,” pointing to the large, soft structure barely discernible behind him in the dark room. It did indeed look like a tent. A tent encompassing the most unusual type of art installation I had ever seen. Welcome to the world of synchronous firefly flashes and grasshopper chirps in the name of art.

65

Audemars Piguet Minute Repeater Wristwatch Reference 5528 From 1885 Has Feminine Roots

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Geneva was abuzz with activity just days before the first round of 2015 auctions took place in May. Once in a great while, interesting timepieces pop up at auction that would probably receive a lot more attention if the auction world wasn’t currently quite so fixated on Patek Philippe and Rolex. One such beauty is this historic minute repeater wristwatch by Audemars Piguet.

66

Yes, You Must Declare Your Watches: Arnold Schwarzenegger held at Munich airport and Pays Taxes and Fine for Undeclared Audemars Piguet Watch for Charity

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Arnold Schwarzenegger recently flew into Munich Airport en route to his native Austria with a Audemars Piguet watch that he planned to auction at a charity gala for organized by his climate foundation. However, he didn’t declare the watch to customs officials – ouch!

70

Becoming Horological Art: My Transformational Experience With Alexa Meade And The Audemars Piguet Equation Of Time – Reprise

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It would be relatively easy, and pretty interesting, for GaryG to tell you the story of his two days one summer with artist Alexa Meade and her team. And he’ll get to that, but there’s more: the flood of sensations and emotions that came from considering why time and space are so important to him and from inhabiting a work of art that melded GaryG’s vision of himself with the artist’s interpretation and self-expression. And there was even a watch.