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81

The Urwerk UR-1001 Zeit Device Goes ‘Easy Rider’

“It’s not a pocket watch,” Felix Baumgartner, Urwerk’s co-founder and chief watchmaker, emphasized to me, “It’s a ‘Zeit Device’.” This ultra-complicated calendar-cum-pocket watch is one of the most unique timepieces in the horological world today. Enjoy its starring role in this new ‘Easy Rider’-style video.

82

The Urwerk UR-110 Eastwood: A Tailor-Made Farewell Of Timber And Tweed

The fact is that Urwerk is a small brand, albeit an extremely imaginative and talented small brand, with very limited resources available. That means that if Urwerk wants to use resources to develop and produce a new model, it first has to stop producing one of the older models. So unfortunately it’s soon to be bye-bye to the UR-110. But fortunately it’s hello to the final UR-110 model: the “Eastwood”!

87

Presenting EMC2 Time Hunter By Urwerk: Ugly Duckling Takes First Step To Swanhood

The original EMC was designed from the outset to be a platform for validating Urwerk’s mechanical/electronic hybrid concept; to be a technical instrument rather than a full-fledged conventional wristwatch.

But EMC2 now looks like a wristwatch. I still wouldn’t call it pretty, not while sober anyway, but “good looking in a macho way” isn’t so much of a stretch.

89

Back To The Future: The Urwerk UR-105M

Wild watches get ever wilder and ever more numerous and like any addict, we need more and more just to reach the same horological high. One of the first avant garde brands that started us all on this exhilarating ride isn’t really playing the same game at all: Urwerk. In an era when new models appear to be designed as much, if not more, for shock-and-awe as they are for time keeping, the UR-105M paradoxically looks both cutting-edge-modern and reassuringly familiar.

90

Heartbeat: EMC By Urwerk

Urwerk’s EMC is the first high-end mechanical watch that uses sophisticated integrated electronics to monitor its own precision. A simple adjustment screw on the back allows the wearer to easily regulate the timing themselves.