Once in a while on the collector forums, a question is posed: is there anyone in the collector community who has never, ever, owned a Rolex? As a general rule, respondents to these queries tend to express disbelief that such a creature could possibly exist given the quality and ubiquity of the brand’s watches. Well, folks, GaryG is here to tell you that such people do exist, and that he is one of them. How could it be? And then what happened?

The watch nerd that WWMT is, he rarely immediately wears his new watches; he likes to put them aside for a few days and let the anticipation grow. But when the day finally came that it was time to wear his new Rolex, he took it out of the box and proudly put it on his wrist. And then horror struck. He didn’t feel anything, not a thing! Zilch, nada, niente! What to do?