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201

The Golden Age Of Rolex Movements: 4-Part Series Looking At Breakthroughs, Golden Years, And Predictions For The Future Of The World’s Most Iconic Watch Brand

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In 2019 we ran an interesting four-part series by Tim Mosso of Watchbox fame detailing the history, present, and future of Rolex movements. Tim put hours and hours’ worth of research into this oeuvre, and now, as we settle into a slow, post-lockdown summer, we thought it well worth drawing your attention to this series in case you missed it first time round. Enjoy!

202

The Golden Age Of Rolex Movements Part III: Branding vs. Breakthroughs In Recent Years

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The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

206

Why I Pimped My Rolex

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The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

207

Essential Facts About The Rolex 5-Year Guarantee

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Rolex has always been proud of the durability and longevity of its timepieces. And in an increasingly competitive market, the brand with the crown in its logo made a big move in 2015 to confirm its leading position with the new Rolex five-year guarantee. Here is some help with the most frequently asked questions I’ve encountered.

208

Why I’ve Never Owned A Rolex – And Why I Might Yet

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Once in a while on the collector forums, a question is posed: is there anyone in the collector community who has never, ever owned a Rolex? As a general rule, respondents to these queries tend to express disbelief that such a creature could possibly exist given the quality and ubiquity of the brand’s watches. Well, folks, I’m here to tell you that such people do exist, and that I’m one of them. How could it be?

209

Professional Diver Nigel Band and the Unusual Rolex Sea-Dweller and Oyster Perpetual Models that Plumbed the Depths and Scaled the Heights – Reprise

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Nigel Band is a professional diver with over 30 years’ worth of commercial and teaching experience. He also owns two rather unusual Rolex watches: a 1986 “triple-six” Rolex Sea-Dweller Reference 16660 and a Himalayan mountain climbing 1952 Rolex Oyster Perpetual. Put on your breathing apparatus as the fascinating stories of these two watches are told by Colin Alexander Smith here.

210

Which Rolex Models Might Become Future Classics? Watchbox’s Tim Mosso And Mike Manjos Answer That Question With Analytics And Trends (Video) – Reprise

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Which Rolex models will be most sought after by collectors in the future? That’s not a trick question. And Watchbox’s director of media Tim Mosso and global head of trading Mike Manjos are here to answer it for you in the second episode of Watchbox’s new video series “Around the Crown,” which is dedicated to future classics from the Rolex catalog.