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202

Why I Bought It (The Day Before It Was Discontinued): Rolex Oyster Perpetual 39 With White Dial Reference 114300

After years of consideration, Bhanu Chopra took the plunge and bought both a Rolex Oyster Perpetual 39 mm and a Submariner Reference 114060. And less than 24 hours after finally taking ownership of them, Rolex discontinued both watches! Here he shares the story of how it all went down. Spoiler alert: he couldn’t be happier!

203

The Golden Age Of Rolex Movements: 4-Part Series Looking At Breakthroughs, Golden Years, And Predictions For The Future Of The World’s Most Iconic Watch Brand

In 2019 we ran an interesting four-part series by Tim Mosso of Watchbox fame detailing the history, present, and future of Rolex movements. Tim put hours and hours’ worth of research into this oeuvre, and now, as we settle into a slow, post-lockdown summer, we thought it well worth drawing your attention to this series in case you missed it first time round. Enjoy!

204

The Golden Age Of Rolex Movements Part III: Branding vs. Breakthroughs In Recent Years

The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

208

Why I Pimped My Rolex

The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?

209

Essential Facts About The Rolex 5-Year Guarantee

Rolex has always been proud of the durability and longevity of its timepieces. And in an increasingly competitive market, the brand with the crown in its logo made a big move in 2015 to confirm its leading position with the new Rolex five-year guarantee. Here is some help with the most frequently asked questions I’ve encountered.

210

Why I’ve Never Owned A Rolex – And Why I Might Yet

Once in a while on the collector forums, a question is posed: is there anyone in the collector community who has never, ever owned a Rolex? As a general rule, respondents to these queries tend to express disbelief that such a creature could possibly exist given the quality and ubiquity of the brand’s watches. Well, folks, I’m here to tell you that such people do exist, and that I’m one of them. How could it be?