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192

The Golden Age of Rolex Movements Part III: Branding vs. Breakthroughs in Recent Years – Reprise

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The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

194

Mythbusting: 3 Persistent Patek Philippe And Rolex Myths Debunked – Reprise

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The rise of the internet, and the consequent evolution of the watch-watching community, has inevitably amplified the phenomenon whereby certain objects have come to exert an extraordinary hold over the collective imagination. Here, Colin Alexander Smith debunks three watch myths circulating widely and freely online and in print concerning former French president Nicolas Sarkozy’s Rolex and Patek Philippe, the Khanjar Rolex Sea-Dwellers, and what in fact Sir Edmund Hillary and Sherpa Tenzing Norgay were wearing on their wrists as they summited Mount Everest.

195

The Golden Age Of Rolex Movements: 4-Part Series Looking At Breakthroughs, Golden Years, And Predictions For The Future Of The World’s Most Iconic Watch Brand – Reprise

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In 2019 we ran an interesting four-part series by Tim Mosso of Watchbox fame detailing the history, present, and future of Rolex movements. Tim put hours and hours’ worth of research into this oeuvre, and now we thought it well worth drawing your attention to this series again in case you missed it first time around. Enjoy!

196

3 Reasons The Rolex Day-Date 40 Convinced Me: A Very Rolexy Rolex Discussion – Reprise

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Rolex had never called out to Joshua Munchow as a watch that he must have or that would be the pinnacle of his collection. He thinks that this is because of the downsides to it being the most widely known watch brand in the world: forgeries and overexposure abound. So what is it about 2015’s Rolex Day-Date 40 that turned him into a convert? Read on to find out.

197

The Golden Age Of Rolex Movements: 4-Part Series Looking At Breakthroughs, Golden Years, And Predictions For The Future Of The World’s Most Iconic Watch Brand – Reprise

/3 Comments/in /by

In 2019 we ran an interesting four-part series by Tim Mosso of Watchbox fame detailing the history, present, and future of Rolex movements. Tim put hours and hours’ worth of research into this oeuvre, and now we thought it well worth drawing your attention to this series again in case you missed it first time around. Enjoy!

198

A Very Rolexy Rolex Discussion: 3 Reasons The Rolex Day-Date 40 Convinced Me – Reprise

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Rolex has never called out to Joshua Munchow as a watch that he must have or that would be the pinnacle of his collection. He thinks that this is because of the downsides to it being the most widely known watch brand in the world: forgeries and overexposure abound. So what is it about 2015’s Rolex Day-Date 40 that turned him into a convert? Read on to find out.

200

Why I Bought It (The Day Before It Was Discontinued): Rolex Oyster Perpetual 39 With White Dial Reference 114300

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After years of consideration, Bhanu Chopra took the plunge and bought both a Rolex Oyster Perpetual 39 mm and a Submariner Reference 114060. And less than 24 hours after finally taking ownership of them, Rolex discontinued both watches! Here he shares the story of how it all went down. Spoiler alert: he couldn’t be happier!