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182

Analysis: Why Is Richemont Buying YOOX Net-A-Porter Group (YNAP) Again? Hint: It Has To Do With Amazon

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On January 22, 2018 Richemont announced its intent to purchase the remaining shares it doesn’t already own of online luxury retailer YOOX Net-A-Porter Group (YNAP). There’s much more to this story than just a corporate acquisition. This is as much about Amazon and how fine timepieces will be sold in the future as it is about the online sales of luxury goods between two industry giants.

183

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

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A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

185

Yes, You Must Pay Duties and Taxes on Your Personal Watches When Traveling, But Here’s How to Avoid the Worst

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Watch enthusiasts traveling into Switzerland, Germany, Japan, China, and the United States are targets of opportunity for border customs police. Here Chris Malburg shows how to avoid paying more in duties and taxes than necessary and the embarrassment of being suspected of smuggling legitimately purchased watches.

186

Why the Patek Philippe Nautilus is King: A Collector Weighs In

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After reading article after article discussing the virtues of Patek Philippe’s Nautilus, it became clear to watch enthusiast and Quill & Pad reader Perry Heim that none stated a self-evident truth that appears obvious to him. In this “letter to the editor” Perry explains in detail what he finds so appealing about the Patek Philippe Nautilus Reference 5711. And he stacks the Nautilus up against some serious contemporary contenders.

189

Conspiracy Theories and Myths: JFK Assassination by CIA, Moon Landing Faked, 911 an Inside Job, Lemmings Jump of Cliffs, and Rolex Restricts Supply to Boost Prices

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The (or at least one) definition of Faith is a strongly held conviction or belief that is not based on proof. Faith in a conviction is a powerful force that can bond many people together for good or for evil. Ian Skellern debunks a few falsehoods, including Rolex deliberately limiting supply.

190

Wristwatch Precision: Why the Fundamental Purpose of Watches is Playing Second Fiddle and How to Fix This

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Mechanical watches have become about so much more than precision. They are status symbols, works of art and passion, a testimony of human ingenuity, and much more. Precision, as long as it reaches a certain standard, plays second fiddle. Martin Green thinks that brands should devote more emphasis to precision and he has an idea to encourage that.