Celebrity Ambassadors: Good Marketing Or Terrible Waste? – Reprise
GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
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GaryG debates the whys and wherefores of celebrity ambassadors and what they may (and may not) bring to the communication of a watch brand.
Like many people, my starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. What have I learned since then?
Anyone who visits online watch forums with any frequency very likely comes across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, enthusiasts. What is it and why are opinions divided?
Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, GaryG’s starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. Read on to discover what he has learned since then.
Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, GaryG’s starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces.
Quill & Pad’s monthly news roundup for May includes Rolex, Patek Philippe, Panerai, Girard-Perregaux, A. Lange & Söhne at the Concorso d’Eleganza in Italy, new Chrono Hawk chronograph by Girard-Perregaux, Armin Strom at the casino, the Monegasque from Roger Dubuis, impressive auction results, Skeleton Tourbillon by DeWitt, Breva Génie 02 does the Patrouille des Glaciers, MB&F sponsors the A.H.C.I., the 2014 GPdG calling for entries, and much more.
To mark the 20th anniversary of the L.U.C. collection, Chopard has developed its first entirely in-house perpetual calendar chronograph movement. And this is where a very interesting design choice comes into focus: offset overlapping dials that created a very interesting effect for me.
Many of you are likely to have come across at least a few heated discussions of “finishing,” a topic that seems to fascinate, and divide, watch enthusiasts. Like many people, GaryG’s starting point for serious watches was with a well-priced brand long known for its expertise in developing movements, justly viewed as offering good value for money – but not necessarily for the refinement of its movement finishing, at least on its less expensive pieces. Read on to discover what he has learned since then.
While Ian Skellern had visited German watch brands in Glashütte before, a recent visit to Tutima was his first. And he was surprised, in more ways than one. Starting with that glass floor and finishing in an all-female regatta.
Watch enthusiasts traveling into Switzerland, Germany, Japan, China, and the United States are targets of opportunity for border customs police. Chris Malburg shows how to avoid paying more in duties and taxes than necessary while avoiding the embarrassment of being suspected of smuggling legitimately purchased watches.
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