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The “unobtanium” phenomenon isn’t limited to watches from the past, there are a variety of references for which supply seems to lag demand. Nowhere is this more apparent than in the current market for select steel sports watches. Here GaryG highlights some interesting dynamics caused by that imbalance, led by a loud chorus of complaints from prospective buyers.
“What, another watch?” she almost screamed in disbelief no sooner than WMMT had opened the front door to his little love nest. Rewind to last week. He had been looking for a Roger Smith Series 1 for some time now, and Jones, his watch dealer, happened to finally locate one. WMMT thought that he had played it pretty safe, so he really don’t know how she could have noticed. But what happened next changed the rest of his satirical life.
Although the morphing meanings of words is not a new phenomenon, it is one that has continued to irritate Elizabeth Doerr over the years and decades as the abuse and misuse of the words “novelty,” “limited edition,” and “iconic” continues. Here she rants why.
The point of the large watch fairs is (or was) the sheer scale of their visitor numbers. In no other venue can brands meet with so many clients, collectors and press, and vice versa. If a large fair is limited in visitor capacity by health restrictions, can it still dominate the launch cycles of big brands? Ian Skellern examines likely winners and losers of the brave new world of exhibitions in 2021.
In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.
From his perfect perch in Geneva, Marc André Deschoux of The Watches TV discusses in depth the effects of the current COVID-19 crisis as it affects the watch world.
Hublot has just announced closure of its factory for an indeterminate amount of time, as stated in a press release on March 17. The news comes a day after Rolex announced closure of all its manufacturing facilities for two weeks.
The Swiss press is reporting that the tug of war between Swatch Group and Comco is now back on the table – and could result in dire consequences for the entire industry as soon as 2020, when ETA may stop delivering movements to outside brands. Get the story here.
Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.
Based on the most popular releases of 2017, it is possible that the almighty tourbillon may about to be usurped by something new and rather old at the same time: the chronograph. In this installment of Joshua Munchow’s “Here’s Why” series, he explores why the chronograph is the new tourbillon.
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