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2741

Wake Up And Smell The Coffee: “Effective” Marketing Doesn’t Have To Mean “Expensive” Marketing

On a recent trip to Bordeaux to check if they were still making decent plonk (yes, job done), I noticed a small coffee shop near my hotel doing a roaring trade day and night despite being tucked away on a small side street. I decided this had to do with its street advertising, and it made me think that watch marketing managers could wake up, smell the coffee, and make us smile more!

2742

The (Not So) Complete Story Of Rock And Roll And Watches: Ramp The Volume Up To 11!

The mechanical watch works just like a metronome, with its isochronic balance maintaining a steady rhythm and the delicate tick-tock of its pallet jewels providing a rhythmic beat to our oft-frantic lives. If we ramp up the power and swap the metronome for a drum kit and a few electric guitars we have rock and roll! But which watches do rock-and-roll icons wear?

2743

Parmigiani Fleurier And The Yusupov Fabergé Egg Of 1907

When they hear the name Fabergé, most people immediately think of imperial Easter eggs. The egg tradition hatched in 1885 when Tsar Alexander III commissioned his first Easter egg from Fabergé as a gift to his wife, Empress Maria Feodor. This became a yearly tradition, with Fabergé creating 50 eggs in total for the Russian court up to 1916. Here we have the story of the Yusupov Egg of 1907 and how it was restore by Parmigiani.

2746

Becoming Horological Art: My Transformational Experience With Alexa Meade And The Audemars Piguet Equation Of Time

It would be relatively easy, and pretty interesting, for GaryG to tell you the story of his two days this past summer with artist Alexa Meade and her team. And he’ll get to that, but there’s more: the flood of sensations and emotions that came from considering why time and space are so important to him and from inhabiting a work of art that melded GaryG’s vision of himself with the artist’s interpretation and self-expression. And what does any of this have to do with watches?

2749

The Schmidt List: Signature Movement Screws

The components of a mechanical watch movement are little more than a series of springs and wheels, held together by plates and/or bridges. No matter the configuration, complication, or finish, the ensemble is secured by the humble movement screw. So, it’s a pleasant surprise that several watchmakers have boldly ventured beyond the thread and the slot to reimagine the movement screw.