Inside Scoop! We Reveal What Big Brands Including Rolex, Omega, IWC And Cartier Don’t Want You To Know About Servicing. You Will Literally Not Believe This Is True!
by Ian Skellern
When I say unbelievable, I mean what were Rolex, Omega, IWC, and Cartier thinking in not providing secure railings and safety harnesses for these little guys? These workers may be small, but they bruise too.
The word is that disappointed with box office reviews, producers of the Matt Damon film Downsizing have been desperately looking for new revenue streams and the big watch brands leaped at the chance to better right-size their personnel.
The idea for these adorable mini watchmakers came from the team at Jon Vincent Watchmakers in the U.K, who happens to service Omega, Cartier, IWC, and Rolex watches along with other brands. As co-owner Greg Kelly explains, “We, like many if not all specialists in servicing mechanical watches, face a continual struggle explaining to watch owners the intricate and specialist nature of repairing luxury watches, which demand more time and are more expensive — as well as conveying how carefully and assiduously we treat our clients’ watches. We felt the miniature figures showcased how small and meticulously designed watches are, and the skill and resources that go into repairing them.”
Photographer Susan Castillo set up the shoot, putting the mini watchmakers and her camera to work.
Thank you to Greg and Jon Vincent Watchmakers for sharing these images with us here on Quill & Pad and for (hopefully) adding as much joy to your day as they did mine.
Also published on Medium.