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181

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

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A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

183

Why the Patek Philippe Nautilus is King: A Collector Weighs In

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After reading article after article discussing the virtues of Patek Philippe’s Nautilus, it became clear to watch enthusiast and Quill & Pad reader Perry Heim that none stated a self-evident truth that appears obvious to him. In this “letter to the editor” Perry explains in detail what he finds so appealing about the Patek Philippe Nautilus Reference 5711. And he stacks the Nautilus up against some serious contemporary contenders.

186

Conspiracy Theories and Myths: JFK Assassination by CIA, Moon Landing Faked, 911 an Inside Job, Lemmings Jump of Cliffs, and Rolex Restricts Supply to Boost Prices

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The (or at least one) definition of Faith is a strongly held conviction or belief that is not based on proof. Faith in a conviction is a powerful force that can bond many people together for good or for evil. Ian Skellern debunks a few falsehoods, including Rolex deliberately limiting supply.

187

Wristwatch Precision: Why the Fundamental Purpose of Watches is Playing Second Fiddle and How to Fix This

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Mechanical watches have become about so much more than precision. They are status symbols, works of art and passion, a testimony of human ingenuity, and much more. Precision, as long as it reaches a certain standard, plays second fiddle. Martin Green thinks that brands should devote more emphasis to precision and he has an idea to encourage that.

189

Yes, You Must Declare Your Watches: Arnold Schwarzenegger held at Munich airport and Pays Taxes and Fine for Undeclared Audemars Piguet Watch for Charity

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Arnold Schwarzenegger recently flew into Munich Airport en route to his native Austria with a Audemars Piguet watch that he planned to auction at a charity gala for organized by his climate foundation. However, he didn’t declare the watch to customs officials – ouch!