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162

To Mr. Jean-Christophe Babin, CEO of Bulgari: Geneva Watch Days In August 2020 Isn’t Optimistic, It’s Delusional!

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“Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you,” Ian Skellern begins his second open letter on this subject . . .

164

Open Letter To Bulgari CEO Jean-Christophe Babin: I’ve Cancelled My Geneva Watch Days 2020, Now It’s Your Turn (But You Should Have Been First)

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Despite feeling that Geneva Watch Days was wrong, hope, stupidity, and self-interest prevailed enough to cause Ian Skellern to hold off on canceling his accommodation in Geneva previously booked for the now-canceled Watches & Wonders 2020. He was hoping organizing brand Bulgari would cancel the event first and take the decision and uncertainty out of his hands. But it didn’t. Now’s the (well-overdue) time to say bye-bye to Geneva Watch Days 2020 in his opinion.

165

Geneva Watch Days 2020 Is On: Good News Or *Covid-19 Cough* Desperate, Short-Sighted, Money Grab?

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Ian Skellern’s feelings regarding the rapid series of announcements of watch events like the cancellation of Watches & Wonders and Baselworld as well as the full-steam-ahead project Geneva Watch Days have been equally quickly undulating: from initially being enthusiastically for, Ian ended feeling against Geneva Watch Days. Why put anyone’s health at risk, especially with perhaps little in return but a few photos and a persistent cough? But it is a tough call.

167

Whither Watch Websites? The Future Of Online Watch Journalism (You Read It Here First) – Reprise

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Back in 2018, Ian Skellern published a provocative article taking issue with the current state of online watch journalism. Specifically, he criticized what in his view is the low quality and repetitive nature of what we see online. But are things really uniform and uniformly bad or are there distinct types of online sources and content? GaryG wonders how we think about the different business models and value propositions of watch sites, and what it tells us about how the future may unfold.

169

Code 11.59 By Audemars Piguet: How To Fail At Marketing, AKA To Break The Rules You Must First Master Them

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The initial online response to the new Audemars Piguet Code 11.59 collection launched to great fanfare at the 2019 SIHH in January was extremely negative, and even among those who withheld judgment until handling the watches, “lukewarm” seemed to be the general view. Having let the dust settle a bit, GaryG takes a look at the anatomy of what he thinks was a dismal product launch (though not necessarily a dismal product).

170

Keep Calm And Continue Collecting: Advice For An Up-And-Down Watch Market – Reprise

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When GaryG first considered an article on this topic some time ago, the title was going to be “How High is Up?” in reference to what, at the time, was the ongoing escalation in the prices of both new and used watches and the flood of higher-end, highly complicated timepieces from makers both large and small. Times have changed, and so has the market. Here is GaryG’s advice.